DISCUSSION QUESTIONS Review Chapter 1: What Is Strategy and Why Is It Important? 1. How did Michael Phelps turn into a “global brand”? Michael Phelps and his manager began with a goal of winning a gold medal in each of his events in the Beijing Summer Olympics. Starting with this goal in mind, Michael and Peter Carlisle mapped out their strategy, and each had a mission: Michael would prepare for the Olympics while Peter prepared Michael’s stardom. Phelps had been gradually building up his exposure
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Netherlands. Ten sports which feature in the Olympics are: swimming, athletics, badminton, basketball, equestrian, gymnastics, boxing, diving, archery, cycling. Mary Denise Rand, (born 10 February 1940) won the gold medal in the long jump at the Summer Olympics in 1964 by breaking the world record, becoming the first-ever British female to win an Olympic gold medal in a track and field event. A Palestinian terrorist group called "Black September" broke into the Olympic Village and took 11 Israeli
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Discursive essay Was it the right decision to hold the Olympic Games 2020 in Tokyo? It was a real triumph for the whole Japan, as the Japanese capital, Tokyo, was picked by members of the International Olympic Committee (IOC) to host the Olympic Games in 2020, beating out rival cities. Millions of Japanese are happy with this decision and they are sure the world biggest sport event will give them a new hope, which will lead the country to a new level. On the other side, there are a lot of people
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Betting turnover on horse racing has been steadily declining in Hong Kong since the peak 1996/1997 season. While gambling is a very common activity in Hong Kong, several external factors threaten the annual racing revenue. These include the proliferation of illegal and offshore bookmaking, the government’s betting duty structure, and increasing international competition. The Hong Kong Jockey Club (HKJC) was granted a statutory monopoly on horse racing, football (soccer) betting, and lotteries. It
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Introduction The FIFA World Cup in Brazil took place from the 12th of June to the 13th of July 2014. Attracting approximately one million foreign tourists in just one month (Loretta, 2014) it was without a doubt the major global sporting event of the year. Discussions about holding such an event in yet another developing country where controversial from the start and with regard to the 2016 Olympic Games also held in Brazil, they still are. In this essay I want to evaluate to what extent Brazil
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Tut6 Coke launches sustainability advertising series Coca-Cola has launched a campaign highlighting its health and sustainability credentials in an effort to ward off ongoing criticism of its sponsorship of the London 2012 Olympic Games. The brand is running a series of print advertisements highlighlighting its recycling efforts, healthy drink options and the amount of people it employees in the UK. One advertisement explains how the company is working with The London Organising Committee of the
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Economics of Olympics ECON1001D – Macroeconomics Yurii Hrabovetsky 2015-12-11 Jason Dean The economics of the Olympics revolve around the prospect of high economic growth within the country post-Olympic years. This is often found to be an utter lie. The majority of the time the host country is promised a great amount of profit but the truth is that they tend to lose a lot of money on it – most of which comes from tax revenues. “During the competition between communities for
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INTRODUCTION You’re at home, watching your favourite sports team, when you begin to notice something: Every time the camera zooms in on the coach for his reaction to a play, there’s always the same group of people wearing the same t-shirts sitting directly behind the bench. Then it hits you—they’re promoting a brand -- one that hasn't officially sponsored the game. It refers to a situation in which a company or product seeks to ride on the publicity value of a major event without having contributed
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Abram Sheets Mitchell BUSA 3280 3 April 2016 1.) "Michael Phelps is leaving Beijing as a global sports icon. He's now with the likes of the Michael Jordans, Tiger Woods and Roger Federers and he's earned every bit to be in that elite company," said Michael Lynch, head of global sponsorship at Visa. Phelps first got to be marketable in the wake of winning six golds at the 2004 Olympics in Athens. Be that as it may, his prosperity at the 2008 Olympics has placed him in a different level, with
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ἰ HISTORY Swimming can be dated back to the Stone Age, but did not truly become an organised sport until the early 19th century. AN ANCIENT DISCIPLINE Prehistoric man learnt to swim in order to cross rivers and lakes – we know this because cave paintings from the Stone Age depicting swimmers have been found in Egypt. Swimming was also referred to in Greek mythology. DAWN OF A SPORT Swimming was not widely practised until the early 19th century, when the National Swimming Society of Great
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