BACKGROUND - Characteristics of the fictional company JD Hair Solution is a company founded by two childhood friends which specializes in hair products for men, women, and kids. The company sells products for: Hair colors, hair restoration, hair wash, hair moisturizing, hair shine, hair protection, and hair growth. The company is currently reaching sales of more than 200,000 million per year. Our products are sold in The US (New York - Headquarters), Dominican Republic, Colombia, Mexico, and
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measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different
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4 3.1. Company Facts-Vision and Mission 5 3.2. Company Facts-Core Business Sectors 5 3.3. Company Facts- Business Strategy 5 4. Global branding 6 4.1. Standardization vs. regional adaptation
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MARKETING PLAN: SURF EXCEL M.BILAL KHAN (2642) I.U.G.C 1. CURRENT MARKETING SITUATION COMPANY PROFILE: Unilever Pakistan Limited manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing
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based on Unilever’s product Surf Excel at Bangladesh. We also would like to thank those website developers who develop those sites. Our class mates were really frank & cooperative to share their ideas as well as write the report about the “Marketing Plan of Surf Excel”. TABLE OF CONTENTS |Serial |Item |Page | |1. |EXECUTIVE SUMMARY
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Management Of UNILEVER STRATEGIC ANALYSIS OF THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 2 Management Of UNILEVER Submitted by: Nadia Shoukat (23) MBA, 4th semester, Section A, (M) Submitted to: Sir Shahid Yaqoob MBA Marketing Submittion Date: 22 May, 2010 THE ISLAMIA UNIVERSITY OF BAHAWALPUR Strategic 3 Management Of UNILEVER DEDICATION WE DEDICATE THIS HUMBLE EFFORT TO The Holy Prophet “HAZRAT MUHAMMAD” (P.B.U.H) The greatest Social Worker, Whose
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Manju Nichani and our head of department Mr.Kailash Chandak. We are grateful to professor assistant MS. TONIA MEHRA for giving us the opportunity to present a project on Marketing Management. Group members Dev-9 Florence -12 Priyanka-27 Archi-36 Ayush-60 Nirali-65 Contents Company’s overview Product overview Marketing mix Swot analysis Competitor analysis Recommendation COMPANY’SOVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company
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ABDULLAH 808465 NORZILA BT MOHD HAIDZIR 805494 JAYAUDIN BIN JAMAUDIN 808481 SUBMISSION DATE : Table of Contents 1. Introduction 2. Company Background 3. Industry Background 4. SWOT Analysis 5. TOWS Matrix 6. Strategies and Recommendation * INTRODUCTION The Unilever brand, establish in customer goods in millions of homes across 150 countries, is a trusted brand in nutrition, hygiene and personal care. During its record, Unilever has been adding verve to
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measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard all around the globe. The product is available in six different fragrances under three different
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HINDUSTAN UNILEVER LIMITED (HUL) QUESTION 1. EXTERNAL ANALYSIS OF THE ORGANISATION HUL is one of the largest FMCG Company with more than 100 factories all over India. It is 75 year old and touches every second Indian’s life, out of three. Its mission statement is- “add vitality to life” (<http://www.hul.co.in/aboutus/introductiontohul/>) One of the most effective tools for analysing external environment of an organisation is PEST ANALYSIS. 1.POLITICAL FACTORS: These factors affect the
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