Résumé pédagogique Marketing LES PRINCIPES FONDAMENTAUX DU MARKETING Le besoin : suit un sentiment de manque (manger, se vêtir, s’abriter…) Le besoin n’est pas créé par la société ou le marketing, il est inhérent à la nature humaine. Le désir : un moyen privilégié de satisfaire un besoin. La demande : c’est le nombre -d’unité d’un bien particulier que les consommateurs sont disposés à acheter durant une période de temps donnée sous des conditions déterminées. Le produit : est tout
Words: 15162 - Pages: 61
Learning with Cases INTRODUCTION The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active learning method, which requires participation and involvement from the student in the classroom. For students who have been exposed only to the traditional teaching methods
Words: 239776 - Pages: 960
market is increasingly complicated, with a rapid trend toward the diversification and commoditization of insurance products. As insurance companies diversify their product portfolios, agents are pressured to become familiar with a wide variety of strategies and products. Because many agents sell products and services from different
Words: 63042 - Pages: 253
Disclaimer Notes to the Annual Report and Accounts This PDF version of the Unilever Annual Report and Accounts 2007 is an exact copy of the document provided to Unilever’s shareholders. Certain sections of the Unilever Annual Report and Accounts 2007 have been audited. Sections that have been audited are set out on pages 69 to 121, 125 to 126, 128 to 130 and 133 to 135. The auditable part of the report of the Remuneration Committee as set out on page 49 has also been audited. The maintenance and
Words: 94318 - Pages: 378
million Indians. It is this relationship with our consumers that we would like to build upon and strengthen. We will continue to straddle the consumer price pyramid to meet the needs and aspirations of diverse consumers across India. Our stated strategy is to grow our business competitively, profitably and sustainably. The key pillars to achieving this are: Winning Winning Winning Winning with brands and innovation in the market place through continuous improvement with people During the year
Words: 45117 - Pages: 181
DISTRIBUTION | FINANCIAL ADVISORY INDEX INDIAN ECONOMY - 01 BANKING INDUSTRY OVERVIEW RECENT NEWS PRODUCTS & SERVICES ARE INDIAN BANKS SAFE??? GRAPHICAL PRESETATION RBI STEPS TO FIGHT AGAINST LIQUIDITY CRUNCH ANALYSIS OF BANKING SECTOR A) CRAMELS STRATEGY B) PORTER'S FIVE FORCES MODEL C) PEST ANALYSIS D) SWOT ANALYSIS GROWTH PROSPECT & MARKET OPPORTUNITIES THINGS TO WATCH & KEY TAKEAWAYS - 02 - 03 - 04 - 05 - 06 - 07 - 08 - 09 - 10 -11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22 - 23 -
Words: 22521 - Pages: 91
ANNUAL REPORT 2012-13 MAKING SUSTAINABLE LIVING COMMONPLACE ABOUT HUL OUR PURPOSE TO MAKE SUSTAINABLE LIVING COMMONPLACE. We work to create a better future every day, with brands and services that help people feel good, look good and get more out of life. Our first priority is to our consumers – then customers, employees, suppliers and communities. When we fulfil our responsibilities to them, we believe that our shareholders will be rewarded. EXAMPLES OF OUR PURPOSE-DRIVEN BRANDS In 2012,
Words: 76845 - Pages: 308
ANNUAL REPORT 2012-13 MAKING SUSTAINABLE LIVING COMMONPLACE ABOUT HUL OUR PURPOSE TO MAKE SUSTAINABLE LIVING COMMONPLACE. We work to create a better future every day, with brands and services that help people feel good, look good and get more out of life. Our first priority is to our consumers – then customers, employees, suppliers and communities. When we fulfil our responsibilities to them, we believe that our shareholders will be rewarded. EXAMPLES OF OUR PURPOSE-DRIVEN BRANDS In 2012,
Words: 76845 - Pages: 308
WWW.HUL.CO.IN Hindustan Unilever Limited Annual Report 2014-15 FOR FURTHER INFORMATION ON OUR ECONOMIC, ENVIRONMENTAL AND SOCIAL PERFORMANCE, PLEASE VISIT OUR WEBSITE: HINDUSTAN UNILEVER LIMITED Registered Office: Unilever House, B. D. Sawant Marg, Chakala, Andheri (East), Mumbai - 400 099 CIN : L15140MH1933PLC002030 HUL INVESTOR RELATIONS APP Scan the code given below to download the HUL Investor Relations App for iOS and Android MAKING SUSTAINABLE LIVING COMMONPLACE
Words: 99058 - Pages: 397
LVMH: King of the Luxury Jungle SEPTEMBER 2009 Profit from temporary W&S woes to bag the stock at discount prices LVMH is the strongest player in the luxury goods industry, a giant in an industry where fixed costs make scale paramount; the only "two-legged" balanced player, leading with mega-brands in both Leather Goods and Wines & Spirits; enjoying stable group EBIT margins as a consequence Champagne consumer demand weakness, de-stocking and oversupply in 2010 are well understood; W&S
Words: 54550 - Pages: 219
