com/doc/34994170/Sunsilk-Its-Branding-Strategies Executive summary The summery describes the history, mission, vision, purpose, and Sunsilk’s total brand and how company strategy manages these brands for segmentation, targeting, and positioning. This reporttells us that how company selects their segmentation, targeting and positioning strategy for aspecific product Sunsilk shampoo. This report tells that what are the pricing, promotion, and packaging strategy of Sunsilk shampoo. It also mentions
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Marketing Project Phase – II Market Segmentation for Sunsilk Sunsilk’s market segmentation is Demographic as they target customers based on their gender and age. The target segment for Sunsilk is young girls and women from age 16 to 40 but, we see that in their promotional campaign Sunsilk targets the whole market irrespective of the age. Initially sunsilk’s target customers in terms of income were the upper middle class women because of the expensive offerings but later on, they started targeting
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choose your probability respondent, use this selection key table. Talk to the chosen qualified respondent but first ask the following three additional screening question.) 3. Do you have a member of the family or a close relative who works for a shampoo company? Have (Terminate Interview) 1 Not have 2 4. Do you have a member of the family or a close relative who works for an advertising agency? Have (Terminate Interview) 1 Not have 2 5. Do you have a member of the family
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Executive Summary This marketing plan forms the basis of the introduction of an innovative and unique product by Sunsilk. The analysis allows us to the best strategies to help our product be successful with the internal and external environments which we have analyzed at our best understanding. Sunsilk Hair Colour Shampoo will be marketed as a unique and convenient product for consumers who need and want to colour their hair. And we would like to maintain the company’s status as the 2nd brand leader
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applied on sunsilk. In making this report we collect data from publication, internet, magazines and official person. Executive summary The summery of this report is that in this report we describes the history , mission , vision, purpose, their total brand in Pakistan and how company manage these brands for segmentation, targeting , and positioning. This report tells us that how company selects their segmentation, targeting and positioning strategy for a specific product Sunsilk shampoo. This report
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margarine and soap and could be imported more efficiently in larger quantities. * ABOUT SUNSILK: Sunsilk is a hair care brand, primarily aimed at women, producedby the Unilever group. Sunsilk is Unilever·s leading hair carebrand, and ranks as one of the Anglo-Dutch conglomerate's´billion dollar brands". Sunsilk shampoos, conditioners and otherhair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in marketsaround the world including Elidor,
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Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of UnileverNV in Rotterdam, Netherlands and Unilever PLC in London, England. This arrangement is similar to that of Reed Elsevier and that of Royal Dutch
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The shampoo brand that reached the highest Top of Mind by Survey * Unilever, as the umbrella company, achieved 60 awards for environmental, social, and economic programs and policies. * 10 Unilever brands received first rank in their respective categories in the Best Brand Award, and Sunsilk is included. * Unilever received second rank in three categories: Best managed Company, Best Corporate Governance, and Best Commitment to Strong Dividend Payment.
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This means that the price is worth . 3. Compare ; Sunsilk – Uniliver Sunslik Shampoo is very needful for lovely hair as like Sunraise is very needful to an earth.Really after using the sunsilk shampoo the hair is very glow and shaining.Sunsilk shampoo is very better than other shampoo.because this is very good smell and if we are using this shampoo our cash is saved compare with other products means other branded shampoos Pantene – Proctor and Gamble Pantene’s
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Chapter- One Introduction 1.1 Introduction Unilever is a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employs nearly 180,000 people and had worldwide revenue of almost €40 billion in 2005. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam, Netherlands and Unilever PLC in London, England
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