COUPON 50p off Conservative Approach Expected sales increase to 150% Customers would be able to redeem coupon during the current visit to the store 50% of these customers would not have purchased boots hair care products otherwise Shampoo I/O Shampoo Brand Max Average Min 3 for 2 GWP GWP On-Pack On-Pack Price Price Price (max) (min) Coupon Coupon (Max) (Min) 2.2 2.5 1.6 1.6 2 2 1.6 1.95 1.95 1.6 1.6 1.75 2 1.6 1.7 1.4 1.6 1.6 1.5 2 1.6 0.41 0.31 0.50 0.50 0.40 0.50 0.50 0.42 0.55 0.37 0
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Product Line – Width adalah jumlah produk line yang telah dibagi bagi secara mendalam serta dalam suatu perusahaan itu membuat produk-produk yang berbeda manfaatnya. Misalnya unilever yang memiliki banyak produk yang berbeda-beda seperti rinso, sunsilk, dsb. Contoh Perusahaan yang mengembangkan Product Line UNILEVER Unilever adalah perusahaan multinasional yang memproduksi barang konsumen yang bermarkas di Rotterdam, Belanda.
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Fast-moving consumer goods (FMCG) – or consumer packaged goods (CPG) – are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items.[1][2] Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial THE TOP 10 COMPANIES IN FMCG SECTOR S. NO. | Companies | 1. | Hindustan Unilever Ltd. | 2. | ITC
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[pic] GROUP MEMBERS |SR NO. |NAMES |ROLL NO. | |1 | |* | | |** | | |2 |
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Capitalizing on the situation, Unilever Bangladesh Limited devices its strategies and goals accordingly. Affordable product line with great value for money: this is the whole business perspective in a nutshell of Unilever. Lifebuoy, Lux, Dove, Sunsilk, Clear, Pepsodent, CloseUp, Fair & Lovely, Pond’s, Rexona and Axe in personal hygiene section; Surf Excel, Wheel, Rin Power White and Vim filling the needs of household section; and Pureit, Brooke Bond Taza and Knorr comprise the health/food section
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Cosmetic Products Available In The Bangladeshi Market Course: Cosmetology (PHR 322) Faculty: Professor ABM Faroque Submitted by: M. Mahfuzur Rahman ID: 081420046 Department of Pharmacy, NSU Products for Women | |Product Name |Product Category |Purpose of use | |1. |Garnier® Fructis Triple Nutrition Dryness Reversal Treatment |Hair Care |For nourishment
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Introduction: Advertisement is one of the most important promotional activities a firm used to depend on to communicate with specific target audience. Each advertisement contains some messages for target audiences and advertiser has to turn these messages into an actual ad execution which is quite difficult. There are various execution style under which messages can be presented in front of customers which seem interesting t o me during the course. The message execution style of advertisement is
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Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever N.V. in Rotterdam, The Netherlands and Unilever PLC in London, United Kingdom. This arrangement is similar to those of Reed Elsevier and Royal Dutch Shell prior to their unified structures. Both Unilever companies have the same directors and effectively operate as a single
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Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and
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Anglo-Dutch company –Unilever. Both Unilever and HUL have established themselves well in the Fast Moving Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. Some of its efforts were also rewarded when four of HUL brands found place in the ‘Top 10 brands’ list for the year 2008 published in The Economic Times. Unilever was a result of the merger between the Dutch margarine company
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