brands, SWOT analysis of shampoo market and portfolio analysis of top shampoo brands. The market share of hair care segment in India is continuously increasing day by day. The shampoo market is dominated by HUL and P&G. The top shampoo brands are Sunsilk, Clinic Plus, Pantene and H&S which are placed in the ‘Stars’ cell of BCG matrix of shampoo brands of India. Keywords: Hair care products, Market analysis, Shampoo market, BCG Matrix, Top shampoo companies, Top shampoo brands. INTRODUCTION Washing
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Industry Sales Forecast 5 Business Unit Forecasts 6 The Planning Gap – Differentiation 6 Segmentation of buyers 7 Competitive Situation 9 Category share and Leading Brands 10 Role of Imports 10 The Product 11 Marketing Objectives 12 Short Term Objectives 12 Long Term Objective 12 Differentiation 12 Quality 13 International quality product, one of the largest selling brands in Japan. 13 Packaging 13 Packaging Comparison 13 Product Life Cycle 13 BCG
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[pic] GROUP MEMBERS |SR NO. |NAMES |ROLL NO. | |1 | |* | | |** | | |2 |
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1. Introduction: If the adage 'two heads are better than one' applies to business, then certainly Unilever is a prime example. The food and consumer products giant actually has two parent companies: Unilever PLC, based in the United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever the Company Formed in 1930 considers itself the second
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(SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard
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WORKING CAPITAL PERFORMANCE ANALYSIS OF HINDUSTAN UNILEVER LIMITED COMPANY An Overview of FMCG Companies in India Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal
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products can be found in any local pharmacy, discount stores, salons, supermarkets, and online. Our products are created with pre-determined formulas and measures that have already been tested and experimented on people from various cultures. We target all markets ranging from upper class to lower class income customers. JD Hair Solution is recognized worldwide and has demands from other countries for potential business. People even come from other countries to purchase our products in high
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(SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Unilever targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P’s, are extensively used by the company to market LUX. Though LUX is produced in Bangladesh, Unilever Bangladesh maintains the same standard
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[pic] | | |Introduction | |Organizational Study | |
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is very famous all over the world in the field of consumer goods such as food, drink, detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton, Knorr, Cornetto, Lux, Vim, Lifebouy, Dove, Close-Up, Sunsilk, Clear, Pond's, Hazeline, Vaseline, etc,... The revenues calculated in the millions of dollars each brand has proved Unilever is one of the most successful companies in the business of health care consumers. As a multinational company business, expansion
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