product categories include savoury, dressings and spread; ice cream and beverages; personal care, and home care. The Company's brands include Axe/Lynx, Blue Band, Dove, Becel/Flora, Heartbrand ice creams, Hellmann's, Knorr, Lipton, Lux, Omo, Rexona and Sunsilk. Consumers buy 170 billion Unilever packs worldwide every year, and Unilever products are used over two billion times a day. The Company operates in five regions: Asia, Africa, Central and Eastern Europe, the Americas and Western Europe. BOARD OF
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LITERATURE REVIEW 1. J Suresh Reddy26 has published article in Indian Journal of Marketing. Title of article is “Impact of E-commerce on marketing”. Marketing is one of the business function most dramatically affected by emerging information technologies. Internet is providing companies new channels of communication and interaction. It can create closer yet more cost effective relationships with customers in sales, marketing and customer support. Companies can use web to provide ongoing information
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| Case Study 03 Marketing to the Bottom of the Pyramid | MKT3120 International Marketing | Name : Andrea Manampulle Student Id : 10200729 / MAAMD81 Class : Monday 6 p.m. Due Date : 1st October 2010 Answers 1. In evaluating the potential of a BOP market segment there are certain factors that need to be analyzed in order to develop a marketing strategy. The following will be used as a guideline to establish possibility and viability of marketing to the BOP. Market opportunity
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1.Corporate Social Responsibility is an initiative of a company, to take the responsibility of an environmental and social wellbeing in a place of their operation. Companies show their commitment by introducing ecological processes and eco-friendly technologies. It basically means maximizing the good and minimizing the bad effects your company on the environment. For example, by reducing the waste and air pollution by using modern filters. Other than that, they commit to social development in a way
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and Services (MIDAS). After being successful to win the love of the clients , she got countrywide recognition as an expert in hair care and inspired many small entrepreneurs to get involved in this business by becoming the 'brand ambassador' for Sunsilk in 1991. As the result of the successful journey, Glamour was turned into Persona Hair and Beauty Ltd. In 1998.Now she is thee successful entrepreneur of two companies: Persona Hair and Beauty Ltd and Persona Beauty Care Ltd. Persona Hair and Beauty
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Submitted by: Kanika Singhania Analyzing HUL Brands Functional Benefit, Emotional Benefit and Differentiation Homecare brands Home Care Brands | Brand | Functional Benefit | Emotional Benefit | Differentiation | Active Wheel(Bar+Powder) | Provides for a clean wash without harming the hands | Wheel transforms washing from a tedious experience to a delightful one | Combined with the strength of lemon and the fragrance of a thousand flowers | Rin (Bar+Powder+Bleach) | Removes the yellow
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Case Summary Unilever merupakan perusahaan manufaktur yang menyediakan makanan dan barang-barang harian untuk kebutuhan rumah tangga. Sebelas produk dari mereknya memiliki pendapatan global sebesar $ 1 miliar, antara lain Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann”s, Becel and the Heart. Produk Dove pertama kali diperkenalkan di Amerika Serikat pasca era Perang Dunia II. Produk pertamanya berupa sabun batangan di tahun 1957 dengan keistimewaan bahwa sabun tersebut tidak akan
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Sales Project On JAWED HABIB Submitted to: Prof Subhashish Dasgupta Shanti Business School, Ahmedabad PGDM Trimester IV (Batch 2010-12) Continuous Evaluation in Service Marketing Submitted By: Pooja Iyer 1011012006 PREFACE This report is written so that an understanding of jawed habib can be understood easily. This report is designed to provide a comprehensive introduction to the above mentioned firm. This is a sales report and so covers only the general information regarding
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Marketing Management Case 1 * Executive Summary “Group DANONE” is a French company, It produces dairy products but Activia is the company’s top-selling brand of yogurt worldwide. Activia was introduced to the Egyptian market in June 2008 A year after the introduction of Activia, the probiotics market had witnessed fast growth, increasing from 0.2% to 5.7% of the total yogurt market, of which Activia captured more than 76% (4.3%of the total yogurt market) By 2010, Activia reached 84%
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[pic] INDEX |SR. NO. |TOPIC |PAGE NO. | |1 |ABOUT THE COMPANY |03 | |2 |BRANDS OF HUL |04 | |3 |AWARDS AND RECOGNITION
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