Adarsh shikshan prasarak mandal Govt.Regd.No.Mah – 5653 ADARSH MANAGEMENT INSTITUTE OF INDIA MARKS: 100 COURSE: MBA SUB: BUSINESS MANAGEMENT N.B.: 1) Attempt any Four Questions 2) All questions carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather
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Miguel Cerda Bus 575 Wed 7-9:50 Prof. Mace Bowl Ad Music: Wasted Opportunity Facts * The Super Bowl is considered a major advertising channel generating record viewing audiences every year. * Commercials can cost up to $3 million for a 30 second spot and $500K+ just to produce the actual commercial. * Chrysler’s Eminem ad increased 328% web traffic at Edmunds.com after commercial spot was aired. * The presence of various distribution channels such as Youtube, newspapers, Twitter
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case studies profiled in the textbook, Public Relations Cases. In collaboration with Dig Communications, Miller High Life developed a newsworthy, attention-getting, beer-selling campaign where a series of one-second ads were televised during the Super Bowl game in 2009. This was not only a great commercial, but it was a smart commercial; one that continues to be studied today. The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases
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case studies profiled in the textbook, Public Relations Cases. In collaboration with Dig Communications, Miller High Life developed a newsworthy, attention-getting, beer-selling campaign where a series of one-second ads were televised during the Super Bowl game in 2009. This was not only a great commercial, but it was a smart commercial; one that continues to be studied today. The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases
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The first super bowl consisted of the Green Bay Packers and the Kansas City Chiefs. Len Dawson, from the Kansas City Chiefs, hit Otis Taylor, also from the Kansas City Chiefs, with a pass that set up the Chiefs’ only score of the day. Len Dawson confused the Packers with the play-action passes until Green Bay went flying into the second half of the game. Vince Lombardi’s, head coach of the Green Bay Packers in 1966-1967, game plan was a basic combination of running and passing plays. Max Mcgee,
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The Panthers have had a great off-season in my opinion, as they have been able to address weaknesses that were exposed during last season. They have also been able to upgrade the special teams and offensive line with low-cost veteran players that have been around the block and are proven. They have also been able to sign quarterback Cam Newton and linebacker Thomas Davis to contract extensions. These two players are field generals and I don't know where this team would be without them. This off-season
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One of the top rated advertisements shown during this year’s super bowl was for Skechers new GOrun sneakers, created by Rob Siltanen, chairman and chief creative officer of Siltanen & Partners. Last super bowl, the company used celebrity Kim Kardashian to create buzz for their Shapeups sneakers by showing a sex appeal advertisement. Kardashian’s contract expired in late 2011 and she was not resigned by Skechers due to her recent negative publicity. This year, Kim Kardashian was replaced by a French
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commercial called “Chase” capitalized upon the fact that none of their competitors aired a Super Bowl commercial. Their commercial gave BMW, Mercedes, and Lexus no room to respond, and restricted the amount of viewers the respective brands could reach. The Super Bowl gives companies the opportunity to air their product when the most viewers are tuned in, thus creating kairos, a perfect window of opportunity. Super Bowl commercials are top priority for many companies as more viewers usually translate
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Girls’ Generation, Super Junior, etc. In this article, the author illustrates the company and how SM company uses these artists to achieve its business goal. We can also see why Korea becomes a huge entertainment empire in such a short time. From this passage, I get three main reasons which can explain what makes SM so powerful. Firstly, SM coined its own music and performance style called SMP genre. The author also explains this term via some artists of SM like H.O.T, Super Junior. SMP genre is
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The Ones Who Walk Away From Omelas Ursula K. Le Guin’s is an American writer, specializing in the areas of science fiction and fantasy. Guin’s work can be best described as imaginary and futuristic, always incorporating current events such as politics, race, or religion. In the short story The Ones Who Walk Away From Omelas, Guin, depicts an unimaginable utopia, where everyone in the town is full of knowledge and the streets are filled people who are in a state of bliss. All of the fortune and
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