For all of the focus on global branding in recent years, the Super Bowl remains first and foremost a U.S. pop-culture event. Many of the 100 million-plus viewers watch in a group, whether at a party or with family. My student groups were asked to rate the best Super Bowl ads of all time using celebrities and animals. An overwhelming majority of their top picks were ads from iconic Americana brands such as Budweiser, Pepsi, McDonalds, Coca-Cola, Nike and Chrysler. This generalization makes a lot
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the NFL aired a public service announcement for domestic violence awareness during the Super Bowl, but their efforts to actually raise awareness about this issue that affects more than two million people a year in the United States alone remain unimpressive. This year’s PSA, titled “Text Talk,” showed a text message conversation between an unnamed woman and her friend “Jess.” Jess is unable to attend a Super Bowl party because her significant other, Jake, is in a “bad mood.” The conversation ends
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its can become costly; maybe $7.5 million dollars worth. This year’s 2013 Super Bowl was the host of a few major television ads. GoDaddy— an online e-commerce for domains, hosting, and emailing—were one of few aired on game-night. Did the 2-round investment of an astounding $3.75 million dollars each tweak their sales or was it a complete miss? Sources have mentioned the ‘Perfect Match’ as one of the most disgusting Super Bowl ads ever produced. Yet, their rhetoric was spot on. They’ve taken what
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any emotion on the football field. You rarely hear about Eli off the field unless he is tied into a story about his commercial juggernaut brother, Peyton. Eli’s value comes from being a Super Bowl M.V.P. He is the face of a franchise that plays in a big market and he is on his way to another Super Bowl. He is a proven winner and rarely seems
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Super Bowl Sunday is the biggest advertising day of the year. Every year, companies spend fortunes on thirty second clips hoping to grasp the attention of all the millions of viewers tuned in to the game. But why is the Super Bowl such a big advertising event? Audiences have been changing over the years. It is not that everyone has stopped watching television, but rather the audience is fragmented. There is so much more TV out there. People now watch so many different channels that it is rare that
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Executive Brief 1 Tuttle, Brad. "Save That $4 Million! 3 Smart Super Bowl Non-Advertisers Read more: Super Bowl's Smart Non-Advertisers." TIME Business& Money. N.p., 03 Feb 2014. Web. 17 Feb 2014. <http://business.time.com/2014/02/03/save-that-4-million-3-smart-super-bowl-non- advertisers/>. Green, Laura. "Esurance builds its brand power to attract new customers." Smart Business. N.p., 31 May 2012. Web. 17 Feb 2014. <http://www.sbnonline.com/component/k2/14-northern-
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expectations. PepsiCo decided that in 2000 Mountain Dew would be featured during the Super Bowl rather than Pepsi. This was an enormous feat, as the Super Bowl had been an influential event for advertisers for decades. It was already October 1999 for the marketing executives and decisions had to be made to get the production started. Only three advertisements were going to be chosen, two to be played during the Super Bowl and all three throughout the year 2000. There were ten initial concepts proposed
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The Budweiser commercial for the Super Bowl XLVIII hasn’t even aired on television yet, but it has gone viral on Youtube - racking up over 20 million views in one day. Had it not been known previously what company this advertisement was for, it would seem to be a dog food commercial as there is no mention of beer until the last two seconds of the commercial, only a puppy getting into typical puppy shenanigans whilst befriending a horse. This is particularly striking because it’s unconventional to
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commercial for Bud Light. It was actually a two part commercial, right at the beginning of the game, which I feel helps its memorability. It was the commercial that stated ‘Bud Light. The Perfect Beer For When You’re Watching A Super Bowl Ad About A Guy Who Doesn’t Know He’s In A Super Bowl Ad, And We’re Just Getting Started.” I thought it was clever and original because it took a normal guy, Ian, who didn’t know he was being filmed and sent him on an adventure. It is different from most beer commercials
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Introduction Pepsi-Cola had been around since the late 1800, it was invented by Caleb Bradham, a pharmacist and drug store owner in New Bern, N.C. His invention was sparked from a hot and humid day in N.C., he wanted to invent a refreshing drink that would quench his customers thirst. His mixture of kola nut extract, vanilla and rare oils, became popular with his customers they named it “Brad’s Drink”, in 1898. With the overwhelming respond by his customers and sales of the soft drink, Caleb
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