size by volume= 162,211 tones. Total market size value= RS.19 billion. Detergent market is growing by 16% annually. BRAND | BY VOLUME | BY VALUE | Surf | 25,000 | 38 BILLION | Bonus | 35,000 | 21 BILLION | Brite | 10,000 | 16 BILLION | Ariel | 6,000 | 11 BILLION | Express | 4,000 | 5 BILLION | COMPARATIVE ANALYSIS Factors | Surf Excel | Ariel | Launch | 1960 | 1998 | Target market | Mothers belonging to sec A and B+ | Mothers belonging to sec B and B+ | Price | APPROX. RS 200/KG
Words: 1160 - Pages: 5
How many of you guys wish you could just strip this wetsuit from my hands and head to the beach to surf for the rest of the day? Now many of you would rather take this calculator and head over to GMCS for calculus instead? During my early years of my life I've had countless lively experiences with my wetsuit some fun, others horrifying, and most being memories that are unforgettable and while I've had an immense amount of worry free fun, it is my calculator that ultimately represents my maturity
Words: 645 - Pages: 3
a) Do you think a vision statement is an instrumental force for GBD to excel in business or can GBD still excel without a vision statement? Support your answer with one (1) reason. Answer: Yes, a vision statement is an instrumental force for GBD to excel in business. Vision is a picture of firm wants to be and what it wants to achieve. It is provide guidelines from top management to communicate with the employee so it would grab the employees’ attention towards the goal congruence. Therefore,
Words: 473 - Pages: 2
Title: Market Research on Consumer Preference towards Detergent Sector. Author Details – Name: Arnab Roy Chowdhury. Affiliation: Student, UnitedWorld School of Business. E-mail Address: arnabroychowdhury2010@gmail.com ACKNOWLEDGEMENT: I express my sincere gratitude to Ms. Sapna Choraria for giving me the opportunity to undergo this project. I, further
Words: 3784 - Pages: 16
1.0 Introduction My most recent role is Customer Care Supervisor in the Customer Relations division of MTN Nigeria Communications Ltd, a multinational telecommunications company in Africa, and also in the Middle East. I am responsible for leading, monitoring, coaching and motivating a team of 20 to 40 call centre representatives to achieve team Key Performance Indicators (KPIs). In addition to these responsibilities, I have to actively participate in any project management opportunities with the
Words: 1041 - Pages: 5
MATLAB Giriş Mehmet Siraç ÖZERDEM EEM - Dicle Üniversitesi Bilgisayar Programlama MATLAB TANITIM MATLAB NEDİR? MATLAB®(MATrix LABoratory – Matris Laboratuarı), temel olarak teknik ve bilimsel hesaplamalar için yazılmış yüksek performansa sahip bir yazılımdır. 1970’lerin sonunda Cleve Moler tarafından yazılan Matlab programının tipik kullanım alanları: – Matematiksel (nümerik ve sembolik) hesaplama işlemleri – Algoritma geliştirme ve kod yazma yani programlama – Lineer cebir,istatistik
Words: 1728 - Pages: 7
network for wireless, Wi-Fi, high speed internet services, it also offers the most wireless phones that work in other countries. At&t excels in customer service loyalty because of its network quality, technology leadership and competitive plans. AT&T has allowed its customers to have access to nation fastest 3G network along at the same time to talk and surf over the internet. Among being competitive in the market against some of the other wireless phone companies including T-mobile, Verizon
Words: 298 - Pages: 2
P a g e | 1 QUEST FOR THE BEST P a g e | 2 The Executive Summary Event experience The Association of Surfing Professionals (ASP) is the sole governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the ASP World Championship Tours (WCT), the ASP Qualification Series (QS), the Big Wave World Tour; the ASP World Longboard Championship
Words: 5671 - Pages: 23
BEHAVIOR INFLUENCE ON DETERGENT POWDER IN RURAL MARKET BY DIFFERENT AGE GROUP Dr. B.Chandra Mohan Patnaik Associate professor , School of management , KIIT university, Bhuvneshwar, Odisha Deepak Kumar Singh Ph.D Research Scholar, School of management, KIIT University Bhuvneshwar, Odisha Mr. Prakash Kumar Pradhan Ph.D Research Scholar , School of management, KIIT University Bhuvneshwar, Odisha. ABSTRACT India is the most populous country in the world. India is the country of villages. Nearly 75 percent
Words: 2643 - Pages: 11
Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction A television advertisement or television commercial is a span of television programming produced and paid for by an organisation that conveys
Words: 5705 - Pages: 23