MEASUREMENT IN MARKETING RESEARCH Chapter 8 Brand loyalty – can be defined as the last brand acquired, or can be defined as the person’s most preferred brand. 3 Basic Question-Response Formats 1. Open-ended question – presents no response options to the respondent. Rather, the respondent is instructed to responds in his/her own word. 2 Types of Open-ended Question a. Unprobed format – seeks no additional information from the respondent. b. Probed format – the researcher
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Chapter 1: Introduction 1.1 Background “3G, short for third Generation, is the third generation of mobile telecommunications technology” (Geneva, 2002). 3G telecommunication networks support services that provide an information transfer rate of at least 200 kbit/s. Later 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband access of several Mbit/s to smart phones and mobile modems in laptop computers. “3G finds application in wireless voice telephony
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any relation to the society or is it just market gimmick? Beauty contests have been going on for ages and centuries now, but have these contests been of any good to the society? The purpose of the survey was to understand common man’s view on the beauty contests held today. The questionnaire survey was taken from sample size of 50 people selected randomly, from varying age groups. During analysing the data collected various interesting facts came forward. People today have a mixed opinion about
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QUESTIONNAIRE DESIGN THE QUALITIES OF A GOOD QUESTIONNAIRE The design of a questionnaire will depend on whether the researcher wishes to collect exploratory information (i.e. qualitative information for the purposes of better understanding or the generation of hypotheses on a subject) or quantitative information (to test specific hypotheses that have previously been generated). Exploratory questionnaires: If the data to be collected is qualitative or is not to be statistically evaluated, it
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University for providing us with an opportunity to conduct this research and providing us with the necessary resources through the Stamford Library. Our Special thanks also goes out to all our friends who helped us distribute and complete the surveys for the purpose of this report. TABLE OF CONTENTS ABSTRACT i ACKNOWLEDGEMENTS ii TABLE OF CONTENTS iii LIST OF TABLES v LIST OF FIGURES vi CHAPTER 1 INTRODUCTION 1 1.1 General Introduction 1 1.2 Statement of Problem 3 1.3 Research
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A Comparison of Methods in Business Research By Song Gao This essay compares the research method of case study with five other methods in business research. The five methods are focus group, in-depth interview, observation, questionnaires and field experiment. This essay provides the definition, advantages, disadvantages/limitations for each of the six methods. Moreover, five published articles related to case study method and two published articles related to each of the other five methods were
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Effects of Social Networking Sites to the Study of CLSU 3rd year HRM students As a Partial Fulfillment of the requirements of the subject Methods of Research Submitted to: Submitted by: Lysel Cris C. Agram Mara Katrina C. Cusi December 2011 I Introduction Social networking websites are currently being used regularly my millions of people. The use of social networking sites has been widespread that they have not only caught the attention of academic and industry researchers worldwide
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1. For each of the following marketing problems/situations, identify the appropriate research design(s) (i.e., exploratory, descriptive and/or causal) for the market research study. Some or all of the studies may require more than one research design. Explain your recommendations. a. When Frito-Lay first entered the Thailand market, Ms. Janjaree Thanma who directed marketing for Frito-Lay in Bangkok, Thailand, was faced with a number of marketing problems. First of all, she had to decide on the
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In this discussion I will give a brief summary on two types of data collection methods and give examples of pros and cons for each method. OBSERVATIONAL STUDY Observational study is a method of data collection that involves a process of watching any given type of situation and recording the data that is observed. Depending on how and what data is being observed depends on the type of tool the researcher will want to use in order to collect their information. The researcher conducting this type
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widespread in most parts of the world. The purpose of present research paper is to discuss the various factors affecting the uses of mobile phone. The primary data was collected by using survey method. Sampling was all from student, to services category, business person to formers as well as housewives. The questionnaire was pre-tested on 10 individuals to assess its design and clarity and was then redesigned. Some important construct were developed and factor analysis was carried out to identify the
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