Olivia Gorena MRKT 1001- Field Assignment #1 1. (a) Find mission statements for three of your favorite companies or consumer brands. Explain how the mission statement for each gives a strategic direction. Explore the strengths and weaknesses of each and make recommendations how these can be streamlined to give better understanding. (b) Create a mission statement for your own career. Explain how this will help you in the job market. 1. Favorite Companies/ Brands i. Tofurky
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Case Nike Nike is indisputably a giant in the athletics industry. But the Portland, Oregon, company has grown large precisely because it knows how to stay small. By focusing on its core competencies—and outsourcing all others—Nike has managed to become a sharply focused industry leader. But can it stay in front? What Do You Call a Company of Thinkers? It's not a joke or a Buddhist riddle. Rather, it's a conundrum about one of the most successful companies in the United States—a company known worldwide
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For instance, although Nike was accused of a sweatshop scandal in the 1990’s, the brand and swoosh logo remains on the “World’s Most Valuable Brands” list on Forbes Magazine. George T. Haley, the director of the Center for International Industry Competitiveness says that "there will always be a part of the market that will respond to notice of sweatshops being used…But outside of that small constituency, they are hardly ever affected in the long run”
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war torn areas. Victims of organ harvesting are forced to give up their hearts or livers which are eventually sold on the black market. Forced labor victims are traditional slaves that are held captive and put to work as indentured servants, in sweatshops, or on farms. Traffickers have many methods to get their victims to perform their bidding. Many of them are forced into trafficking and do not have a way out. Some are kidnapped or taken by force from their homes. A number of them are tricked
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teaching the workers to lie. The movie however fails to recognize that Walmart is not the only company to engage in such actions. In fact, shoe companies, such as Nike, and clothing companies, such as Hollister, are known to make their products in sweatshops. Some of the allegations brought up against Walmart proved to be true. On of their major attacks were, “The income of a Walmart associate is below the poverty level in America.” They continued by providing customer testimonies that stated that
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wages. Some disadvantages of this are; the cost and number of supervisory personal willing to relocate to another country, also the Government in that Country may insist on making its own residents be in a supervisory position. Some Countries have sweatshops which are not viewed very well by possible customers and could go against company regulations. Another disadvantage of locating facilities in another country is transportation cost to get the final product back to the initial country where it is
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rather than citizens.” (Barlow, 2003; Zinn, 2002) The Coca-Cola Company faces accusations of “privatizing water supplies in Chiapas, Mexico, undermining workers’ rights in Central and South America by threatening union organizers with death, using sweatshop child labor and failing to provide adequate healthcare benefits to workers with AIDS in South Africa.” (Barlow, 2003; Zinn, 2002) With all these horrific accusations put on Coca-Cola, the company is starting to reform their ways. In all of the following
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Running Head: Nike, Inc. Nike, Inc. Case Study Adelaide A. Odoteye FIN 586 – Dr. Cullers Fall 2006 The brand name “Nike” is one of the most readily recognized around the globe. The name is synonymous with high-quality athletic shoes, apparel, and accessories in the minds of many people worldwide. Perhaps it is the ubiquitous Nike “swoosh” and compelling marketing that commands attention. Or maybe it is the association between the brand name and its famous
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1. Corporate Social Responsibility (CSR) and its Importance: 1.1 Definition of CSR: What does Corporate Social Responsibility or CSR mean? The World Business Council for Sustainable Development in its publication Making Good Business Sense by Lord Holme and Richard Watts, used the following definition: Corporate Social Responsibility is the continuing commitment by business to behave ethically and to contribute to economic development while improving the quality of life of the workforce and
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teaching the workers to lie. The movie however fails to recognize that Walmart is not the only company to engage in such actions. In fact, shoe companies, such as Nike, and clothing companies, such as Hollister, are known to make their products in sweatshops. Some of the allegations brought up against Walmart proved to be true. On of their major attacks were, “The income of a Walmart associate is below the poverty level in America.” They continued by providing customer testimonies that stated that
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