Executive Summary This Marketing Plan Audit provides an analysis of the brand situation, current strategies and provides suggestions and implementation plan for Nokia Corporation. Nokia is a Finish manufacturer of mobile devices, which makes a full range of cellular phones for all major consumer segments worldwide, including Internet-enabled devices enable people to experience music, maps, media, messaging and games. Company has over 132,000 employees in 120 countries, sales in more than 150 countries
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Managing in the global environment Respected Professor Michael Altamirano Week 7 Assignment Submitted by Jayamoorthy Arulmani 1. Do a SWOT analysis of the Nokia-Microsoft Strategic Alliance in the Global Mobile phone industry. SWOT Analysis is referred in 4 terms which is used in competitor analysis of each company must care about four terms as follows as Strength: * World biggest cell organization, * Extension more than 50 nations and a business’s offer of 31%, * Continuous
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A CASE ON RISE & FALL OF NOKIA (INSIGHT TO THEIR STRETEGIES) Submitted by: RAJIV KUMR ROHILA – S065 JAGDEEP SINGH - S029 TOSHIT KUMAR - N065 Case Overview NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry's most powerful brand. Its handsets virtually defined the industry from the
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Assignment #1 Situational Analysis Report Research in Motion Table of Contents Research in Motion Competitive Analysis OEM Market Share In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10
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SWOT analysis of Nokia Strengths * Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. * It is also known for the Creativity, Innovativeness, durability & reliability. * It has very good financial position, higher return on equity (ROE), return on assets (ROA) and net profit margins (NPM) * Nokia leads the global cell phone industry * Nokia
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Samsung Galaxy SII- SWOT Analysis The Strengths of the Galaxy S II actually go back to their Marketing Orientation defined by Kotler, Adam, Denise and Armstrong (2009) as the Product Concept where the company will favour quality, performance and innovation features. This orientation is in line with Samsung’s billion dollar research investments and 40000 employees dedicated to develop the world’s greatest technology products (“R&D” Samsung.com 2010). Also their Marketing Concept is in line with
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Strategic Analysis Nokia Introduction / Case Context Nokia for many years was the largest mobile phone company in the planet. It sold in 2010 the great amount of 450 millions mobiles around the world (Gartner, 2011). However, today Nokia has been challenged and has lost market share due competitor’s pressure. According to Douglas Perry, “Samsung has become the world's largest cell phone maker in Q1 2012, overtaking Nokia for the first time”(2012). Nokia has been left behind because if its
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ID: 42749409 Mail: ting19890129@gmail.com Date: 26/01/2013 Table of Contents Executive Summary 1. Background 2. Business concept 3. Analysis 3.1 Industry Analysis 3.1.1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two
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Unit Three Nokia Case Study Analysis Kaplan University School of Business and Management MT460-01 Management Policy and Strategy Dr. Carrie A. O’Hare March 18, 2013 Unit Three Nokia Case Study Analysis Introduction (Do not remove these headings,;) Nokia conducted an in-depth analyst of it Cell Phone Company. It was losing in the marketing department due to the success of the Android. Under new management, the company started on a new venture to adopt Microsoft’s new unproven Window phones
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MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28, 2013 Table of Contents Executive Summary………………………………….Situation Analysis…………………………………… Market Analysis………………………………. Market Environment…………………………..Consumer Analysis……………………………Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020…SWOT Analysis………………………………………Marketing Strategy………………………………….Marketing Objectives…………………………Marketing
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