several restructurings of its product portfolio as well as a full revamp of logo and packaging. History 1945 Pantene is Born Inspired by the ingredient panthenol, Pantene, owned by Swiss drug company Hoffman-LaRoche, makes its debut as a premium hair care line across Europe, replete with glass bottles and prestige scents. 1960s The Leap to America Demand from European travelers in the United States drives American retailers to import Pantene from Switzerland. The shopping in New York City gets
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Company G’s XG Flat Iron 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place
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aesthetic services such as, facial and body treatments, anti-aging treatments, and some foot and leg reflexology services. The location chosen is in Culway Plaza which has a daily traffic count of 64,000 cars and they are located near an upscale hair and nail salon. The main strengths of this venture are that the owner/manager of the new facility has 15 years marketing and sales experience. She has a proven track record of success boosting revenue sales in her assigned territories in her current and
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business opportunity project selected falls under the category of Beauty Salons and is coded as “NAICS 812112” according to government economic census (Economic Census, 2012, p. 1). Although the business falls under this category, the primary function is geared toward providing hair products for minority men, woman, and children. Business Overview The Quad City Area (QCA) is a multi-cultural environment with “4,017 beauty salons, barbershops, hairdressers, and beauty schools” (Census. Gov., 2010
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Canada, Chile, Puerto Rico, Mexico, France, Ireland, Spain and Germany. Sally Beauty Supply stores offer more than 6,000 products for hair, skin, and nails through professional lines such as Clairol, L'Oreal, Wella and Conair, as well as an extensive selection of proprietary merchandise. SBS sell up to 9,800 professionally branded products targeted professional and hair salon and resale the supply to their customers (Sally beauty supply, 2012). Area of Concern: SBS is one of the leaders in the beauty
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the current trends. In today’s world hairstyles, makeup, and fashion change on a daily basis. One day it’s in and one day its out! We continuously attend hair shows and classes to keep up with the latest styles and products on the market. Clientele is essential when working within this industry. As a company, we also monitor other salons in the area to assure that our prices are competitive. Usually word of mouth is the best promotion in this business but we also run ads in the Sunday paper
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L’Oreal was founded by a French chemist, Eugene Schueller, who developed the world’s first synthetic hair-color product, L’Aureole in 1907. By 1912, his products expand to Netherlands, Austria and Italy. During the mid 1930s, Schueller diversified his products to hygiene and toiletry sectors of the cosmetic market with great success. As time goes by, L'Oreal positioned as the leader in European hair color market and skin care, but this wasn't good enough for them, as they wanted to reach new markets
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Salon management Unit 2 Danielle Spruce Salon management Unit 2 Danielle Spruce Unit 2 –Salon Management Task 1 Be able to plan the management of products and services in the salon. Introduction During this assignment I plan to produce a plan with operational objectives for the management of products and services for the salon at Tameside College. ……………………………………….. "Strategic planning" lombriser and abplanalp (2005) state "as a major
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lan | SoRen Tea | Marketing Analysis and Strategy | | | | | | | Table of Contents 1.0 Executive Summary………………………………………………..... 3 2.0 Situational Analysis…………………………………..…….. …….... 4 2.1 Market Summary………………………………………..…………... 4 2.2 SWOT Analysis……………………………………………………... 6 Strength……………………………………………………….. 6 Weakness……………………………………………………… 6 Opportunities………………………………………
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Case study analysis: L’Oreal Nederland Marketing Management Executive summary During this report I will highlight and explain my reasoning behind choosing between L’Oreal’s Synergie skin care line and/or Belle Couleur hair colouring to be introduced into the Netherlands’ market. After careful consideration, I decided that it would be most beneficial, profitable and valuable for L’Oreal to introduce only the Synergie skin care line to this market; after taking into account that only one Garnier
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