used by organizations and practitioners for analysis. Components of the assignment 1 a – prepare a PowerPoint presentation including a MACRO environment analysis of a chosen international company (see appendix 1). Use relevant literature and approaches for preparing the macro analysis such as DESTEP, PEST, PESTL, etc. (5 points) 1 b – set up a SWOT analysis for the same company and present it using visual aids. Remember that in a SWOT analysis you identify strengths, weaknesses, market opportunities
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many large multinationals. The Group's strategic initiatives including cost control measures and cautious approach ensured that our underlying businesses remained strong despite the rising costs and falling global demand SWOT analysis for Genting Berhad Strengths/Weaknesses (SWOT) Helpful to achieving the objective Harmful to achieving the objective Internal Origin (attributes of the organization) Strengths • Strong liquidity position • Strong financial performance • Diversified business
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always to try to avoid direct competition as he cannot compete with other hotels with the services and facilities he currently offers. Instead he chooses to avoid all the “unnecessary expenses” and compete on price. GoodNight Inn is faced with four types of competitors at present. They are listed as follows: 1) Several nationally franchised full-service resort motels. 2) A Best Western, a Ramada Inn, and a Hilton Inn. 3) Mom-and-pop. 4) Limited-service, lower-priced motels.
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Table of Contents 1.0 Introduction of Shangri-La Hotel 3 2.0 Shangri -la Hotel existing Vision, Mission, Goals and Objective 4 2.1 Proposed new Vision and Mission 5 2.1.1 Vision 5 2.1.2 Mission 5 3.0 Shangri-La Hotel Internal and External Environment 7 3.1 Internal Assessment: Strength 7 3.2 Internal Assessment: Weaknesses 9 3.3 External Assessment: Opportunities 10 Growing Airline Industry 10 3.4 External Assessment: Threats 12 Increasing in Competitors 12 4.0 IFE, EFE
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Insurance…………………………………………………………………..p.9 Hotel Concept and Theme…......................................................................................p.10 Food Service Concept and Theme…………………………………………..………p.11 Hotel Licensing……………………………………………………………...………p.12 Liquor License, Health and Fire Permits…........……………………………………p.13 Business License……………………………………………………………….……p.13 Description of Target Markets………………………………………………………p.14 Market Potential…………………………………………………..…………………p.15 Competitive Analysis………………………………………………………………
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CASE STUDY OF THE CHALLENGES FACED BY SAUJANA HOTEL IN EMPLOYEE TURNOVER AND RECRUITING RANK AND FILE EMPLOYEES By, Gowri Balasubramaniam 901357 Submitted to, In Partial requirement of Business Consultation Strategy TABLE OF CONTENTS CASE OBJECTIVES ................................................................................................................................................... 3 INTRODUCTION ................................................................
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H tl reigPa oe Mak t n ln Rv riw H tl ieve oe T iiac mp t e a l o amak t gp n Y uaew l met u eti h s o l e x mp f s e e rei l . o r e o o s h n a c s c ne t s g i w e p n i y u o nmak t ga ti s o tn a a u e h n l n g o r w d a n rei cvi . n it e T ce t amak t gp no y u o nt go y u b s e s p a e o rae rei l f o r w o rw o r u i s, l s n a n e c n i r u p p l Mak t gPa Pos f ae L anmoea o s e o r o u r rei l r ot r. e r r t d a n n w w wp l l . m. w .a a oc ot
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with 697,000 rooms and another 197,000 in the making. The hotels or lodgings are either self operated or franchises. Throughout the 88 years of its operation, Marriott International has built a reputation of immeasurable quality, service excellence, integrity and being pioneers in innovation. 1.2 Objectives of the Study The objective is to study the organizations structure, internal and external environment, carry out an analysis of the strengths and weaknesses, discovering new opportunities
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Business Analysis Part 1 Marriott International, Incorporated is a leader in the global hospitality industry with more than 3,500 properties and the broadest portfolio of brands in the industry. Since the beginning of its existence, “Marriott has firmly established a culture and a tradition of innovation, service and leading performance” (Marriott Website). I chose to conduct a business analysis of this company because one of my interests is managing a prestigious international
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Johnson & Wales University ScholarsArchive@JWU MBA Student Scholarship The Alan Shawn Feinstein Graduate School 2-9-2012 Analysis of the Real Estate Investment Trust (REIT) Industry Frederic Juillet Johnson & Wales University - Providence, fredjuillet@gmail.com Follow this and additional works at: http://scholarsarchive.jwu.edu/mba_student Part of the Accounting Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Finance
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