success. “Never you fear when Frankie is here!” MR Frankie Yee 1 TABLE OF CONTENTS Executive Summary 1.0 Current Market Situation Analysis 1.1 Introduction 1.2 Market Situation 1.3 Competitive situation 1.4 Distribution Situation 2.0 Macro-environment situation 3.0 Micro-environment situation 4.0 Opportunity & Issue Analysis 4.1 SWOT Issue Analysis 4.2 Objectives 4.2.1 Financial Objectives 4.2.2 Marketing Objectives 5.0 Marketing Strategy 5.1 Segmentation & Targeting 5.2 Positioning
Words: 7659 - Pages: 31
consider reading the analysis and recommended course of action discussed in this report. The recommended action plan will have a high chance of success because you and the factory employees have shared values and because a great dream should be born - through effort and through fire. I. INTRODUCTION Before making specific strategic recommendations for you or your company, it is necessary to frame such advice by explaining the benefits of an industry structural analysis. An analysis of the overall industry
Words: 4077 - Pages: 17
find some names everywhere and their activities are touching our lives. The name of the cellular operators like GrameenPhone, AKTel, Banglalink, and Citycell & Teletalk is expanding with their activities to gain their respective goals. To execute their goals accurately, they adopt several marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations
Words: 6745 - Pages: 27
Morgan Motor Company An analysis on Internal and external environment i|Page Table of Contents Executive Summary .................................................................................................................. iii 1.0 Current Situation.................................................................................................................. 1 1.1 Current condition ...............................................................................................
Words: 14866 - Pages: 60
FOREIGN TRADE UNIVERSITY FACULTY OF ECONOMICS AND INTERNATIONAL BUSINESS INTERNATIONAL INVESTMENT ASSIGNMENT SWOT ANALYSIS IN INVESTMENT TARGETING: The case of Vietnam Instructor: Phạm Thị Mai Khanh (M.A., LL.M.) 1. LƯƠNG VĂN ĐẠT | 1211150027 | 2. BẠCH QUANG TRƯỜNG | 1217150149 | 3. NGUYỄN VĂN TÙNG | 1217150154 | 4. NGUYỄN VĂN TUẤN | 1211150151 | 5. NGUYỄN NHƯ NGUYÊN AN | 1214150006 | 6. NGUYỄN TIẾN ĐẠT | 1217150028 | 7. NGUYỄN MINH ĐỨC | 1214150034 |
Words: 10195 - Pages: 41
HISTORY OF BANKING IN PAKISTAN Pakistan came into being on 14th August, 1947; sufficient banking services were available in the areas forming Pakistan. Out of the total branches of the nearly 3,500 in the undivided India, as many as about 1,500 branches were existing in these areas. It was agreed between the two countries that reserve bank of India shall continue to function in the Pakistan territory until 30th September 1948 and that Indian notes would continue to be legal tender at Pakistan
Words: 12680 - Pages: 51
“BHARAT HEAVY ELECTRICALS LIMITED & THE STUDY OF MARKET POTENTIAL FOR CONTROL EQUIPMENTS AT BHEL” Dissertation Submitted to the ALAGAPPA UNIVERSITY in partial fulfillment of the requirements for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION SUBMITTED BY CHAKRAPANI AWASTHI Enrollment No:-083173871 [pic] Project Guide Mr.-Manohar Ramesh MBA NIILM School of Business Bangalore-560025 DIRECTORATE OF DISTANCE EDUCATION
Words: 15756 - Pages: 64
knowledge to compete effectively in international markets. The emergence of a more open world economy, the globalisation of consumer tastes and the unabated expansion of Internet access globally all increase the interdependency and interconnections of nation economies across the globe. The need for managers to develop the skills to respond to these pressures affects companies of all sizes. In this chapter, the reader will be introduced to the
Words: 15560 - Pages: 63
Table of Contents Company and Background....................................................................................................................................4 Rationale..................................................................................................................................................................4 Target Audience.......................................................................................................................................
Words: 22386 - Pages: 90
Promotion and Microfinance of Kanchan™ Arsenic Filter in Rural Terai Region of Nepal Water is the most precious of all the elements, Just as gold is the most valuable of all goods, And just as the sun shines brighter than any star. (Greek poet Pindar) Final Report July 2005 Majka Serafini Abbreviations and Acronyms ADBN Agricultural Development Bank of Nepal CMF Centre for Microfinance CRM Cause Related Marketing GBB Grameen Bikas Bank GBR Grameen Bank Replicator GNP Gross National
Words: 10837 - Pages: 44
