16 CHAPTER 2 INDUSTRY ANALYSIS 17 2.0 Porter’s Five Forces 17 2.1 Intensity of rivalry among existing competitors 17 2.2 Threats of entry 18 2.3 Threat of substitutes 20 2.4 Bargaining power of supplier 20 2.5 Bargaining power of consumers 21 CHAPTER 3 EXTERNAL ANALYSIS 22 3.0 PEST Analysis 22 3.1 Political 22 3.2 Economic 22 3.3 Social 23 3.4 Technology 24 CHAPTER 4 COMPETITOR ANALYSIS 24 4.1 VIOR 25 4.2 GIORDANO 27 CHAPTER 5 INTERNAL ANALYSIS 28 5.1 Bases of competitive
Words: 15563 - Pages: 63
1.0 Executive summery 1.1 Company Name: 360 Auto solutions Company Logo: Tagline: “Your vehicle our concern” 1.2 Mission Our mission is to continually provide our customers with quality services at the lowest possible prices. 1.3 Vision Our vision is to become the number one mobile vehicle service provider of the country within next ten years. 1.4 Values We will run our business keeping various values in mind. Our business will be customer oriented; environment friendly and
Words: 7130 - Pages: 29
AN ORGANISATIONAL STUDY AT EASTERN CONDIMENTS PVT LTD: cochin ( Submitted to the kerala University, in partial fulfillment of the requirements for the award of Master of Business Administration) Submitted by; MAYA TV INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Kerala University) Submitted to: Mrs.Deepa (Assistant faculty and mentor for organisational study) OCTOBER 2011 DECLARATION I hereby declare that the dissertation entitled ‘Organization
Words: 8170 - Pages: 33
Index Abbreviations……………………………………………… 2 Executive Summary…………………………………………3 Chapter-1:Introduction………………………………………4 Chapter-2:Analysis of facts and figures of Maruti Suzuki….9 Chapter-3:Case study of Manesar plant……………………..18 Chapter4:Learnings………………………………………….29 Bibliography…………………………………………………35 Abbreviations • MUL-Maruti Udhyog Limited • GM-General Motors • BSE-Bombay Stock Exchange • NSE-National Stock Exchange • ACMA-Automotive Component Manufacturers Association
Words: 9770 - Pages: 40
Chapter 6: marketing Marketing * Marketing is the process of developing a product and implementing a series of strategies aimed at correctly promoting, pricing and distributing the product to a core group of customers. * The purpose of this is to determine what the business should be producing. * Marketing is used primarily by a business as a method of enhancing its revenue streams and increasing the market’s awareness of its products.The strategic role of marketing * The strategic role
Words: 5211 - Pages: 21
ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS
Words: 9966 - Pages: 40
for: MADAM MELISSA SHAHROM Table of Contents A. Preliminary Materials Page i. Cover page 1 ii. Table of Contents 2 iii. Acknowledgements 3 iv. Summary 4 B. Body of Report i. Introduction of the Company 5 • Company’s Logo 5 • History of the company 5 • Company’s business profile 6 - 7 • Mission/Vision of the company 8 • Organization
Words: 3144 - Pages: 13
Information Technology Abbottabad. 1.2 Objective of Study Internship is the one of the part of the BBA course and this provide the practice knowledge of what students read about business in their books. Internship report is prepared to full fledge analysis of an organization. As this is the only field experience that students before entering practically into the market. During our internship we had been rotated different departments as accounts, remittances, car finance, clearing and collection etc
Words: 13234 - Pages: 53
Marketing Principles and Practises Marketing: Overall Concept This is all about management for a business in how their goals will be achieved to meet the needs of its customers. Apple’s Marketing Concept Apples market concept is to do research about the market they are going in. This is so that they know the ins and outs of the product that they are going to sell and see what people think about it. Apple will also find a product that they are interest in and make it much better than their
Words: 2882 - Pages: 12
COMILLA UNIVERSITY DEPARTMENT OF MARKETING Prepared By: Easir al Newaz (Arif) Phone: 01717520085(zero one seven one seven five two zero zero eight five ) Term Paper Subject Management Function performing the Financial Institution (BRAC, EPL) Md. Solayman Assistant Professor Department of Marketing Comilla University Supervised By: Submitted Group: SL.No | ID NO | Name | 1. | 12020745 | Md. Wasim(Group Leader) | 2. | 12020701 | Md.Iqbal Hossain Patwary | 3. | 12020702 | Md. Badiul Alam
Words: 21097 - Pages: 85
