------------------------------------------------- Analysis of an organisation’s Business Environment ------------------------------------------------- ------------------------------------------------- Submitted To: ------------------------------------------------- Submitted By: Date of Submission: Executive Summary: Before setting up business organization, the owner or the manager of that organization decides which function the business
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ETIHAD AIRWAYS Assignment I Contents INTRODUCTION 2 BACKGROUND 3 ETIHAD’S CORE VALUES 4 COMMITMENT 4 VISION AND MISSION 5 HISTORY 6 LOYALTY PROGRAM 6 FINANCIAL PERFORMANCE 9 FINANCIAL POSITION 9 FINANCING ACTIVITIES 11 EXTERNAL ENVIRONMENT 11 GENERAL ENVIRONMENT 12 EXTERNAL ENVIRONMENT ANALYSIS 41 INDUSTRY ENVIRONMENT ANALYSIS 44 1. Porter's 5 forces model 44 COMPETITOR ANALYSIS 65 INTERNAL ENVIRONMENT 68 COMPETITIVE ADVANTAGE 90 VALUE CHAIN ANALYSIS 92 IMPORTANT
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breakfast. SWOT Analysis: SWOT is the first stage of planning and helps decision makers to focus on key issues. SWOTmethod is a key tool for company to officials to formulate strategic plan. SWOT standsfor Strengths, Weaknesses, Opportunities, and Threats. SWOT model analysis factors that areinternal to the business and also factors that affect the company from outside. Strengths andWeaknesses in the SWOT matrix are internal factors. Opportunities and Threats are externalfactors. SWOT is the very
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POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University
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harsh reality of competition. Both the government-owned carriers and those who had long been operating under a situation of false profitability filled for bankrupcy (i. e. Sabena, Swissair). Other, more solid carriers (i. e. Lufthansa, United, British Airways, American) were left with no other choice but to form alliances. 2 In addition, the phenomenon of deregulation forced leading carriers to take strategic decisions in order to avoid significant loss in market share. With the signature
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------------------------------------------------- ------------------------------------------------- E – Commerce & Value Chain Integration ------------------------------------------------- ------------------------------------------------- Group Assignment ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- (B2C) ------------------------------------------------- Page Contents
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Malaysian Airlines, which became two separate entities – SIA and Malaysian Airline System (MAS) in 1972. In between that period from 1947 till 1972, the airline was named MAS when the Federation of Malaysia was born after gaining independence from the British government in 16 September 1963 and later renamed as Malaysia-Singapore Airlines in May 1966. The airline’s key advertising strategy was the “Singapore Girl”, a personification of charm and friendliness where stewardesses dressed in a designed
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decisions while strategy is more of the direction in which human and physical resources will be deployed and applied with the aim of maximizing the chance of achieving desired objectives especially in the face of difficulties. VISION (examples) BRITISH AIRWAYS: To have a significant presence in the world greatestgeographic markets, generating an added value higher than the average in each and all of the segments in
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strategic positioning of a given 2.1 organisation by carrying out an organisational audit 2 Carry out an environmental audit for a given 2.2 LO2: Be able to organisation formulate a new strategy Assess the significance of stakeholder analysis 2 2.3 when formulating new strategy Present a new strategy for a given organisation 2 3 3.1 Analyse the appropriateness of alternative strategies relating to market entry, substantive growth, limited growth or retrenchment for a given
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the customer issues via email support process. Since, the time market was hit by recession, the company has started losing its customers to their competitors despite, providing good cheap call rates in comparison to the other organization. Market analysis result indicated that the major reason for losing the customer base is that customer are slowly getting dissatisfaction with service offered by the customer services department working methodology. The customer services department of the organization
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