Executive Summary Sugar Rush will be a small entrepreneurial store of sweets located in Ayala Columns, Makati City of Philippines. Sweet products will be offered with a variety of sizes and styles. This store will contain a comfortable seating area, allowing customers to stop in and sit down. As a Sweets store, Sugar Rush will have an extensive target market. People of all ages enjoy delicious sweet products, and will therefore be included in the target market. Sweet products are a low priced item;
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& N’s Foods Private Limited | March 12 2012 | Strategic Business Plan | Zubash Jawed080612BBA-8A | PREFACE INTRODUCTION STRATEGIC MANAGEMENT PROCESS Strategic management of an organization entails three ongoing processes: Analysis, Decision and Actions. In Analysis, the strategic goals (vision, mission and goals) along with internal and external environmental of the organization are analyzed. In decisions, the managers must take two important decisions regarding which industries to compete
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Coffee Academy Coffee Academy will be the newest coffee place in town. This is originally from the Philippines. I want other culture to recognize the talent of Filipino people when it comes to coffee. Coffee Academy does not only serves coffees and frappes but the restaurant also serves a full menu of moderately priced "comfort" food influenced by Filipino, American and French cooking traditions, but based upon time honored recipes from around the world. The cafe section of Coffee Academy features
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chosen this name is because I want to have a name that is fun to read as this way there is a high chance that people will remember my business name. The main idea of this business is to have a cake café for everyone to sit down with their friends or family to relax and talk while having freshly baked cakes (see appendix 1), croissant (chocolate and butter) a cup of coffee (Flat white, Cappuccino, Americano, Espresso), tea (traditional tea, earl grey) and other drinks such as hot chocolate. The business
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Marketing Paper Café Maison Markets, Segments and Customer Value Mrkmn 8-F Submitted by: Caca, Khandees Faith B. Dunque, Paolo Ignatius S. Dy, Rudy S. Jr. Nagac, Rhodelle Submitted to: Mr. Marco Theodore Escano Market and Competitive Space 1. Determining and Forming Product-Market Boundaries and Structure 2. End-Users A. Describing End-Buyers Café Maison is a new business around the City Of Golden Friendship. The market in this city is unaware of the
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Table of Contents 1 EXECUTIVE SUMMARY 3 2 BUSINESS IDEA 4 3 GOALS AND OBJECTIVES 5 4 MARKET POTENTIAL 6 5 COMPETITIVE ANALYSIS 6 6 MARKETING PLAN 7 7 OPERATIONS 9 8 MANAGEMENT AND OWNERSHIP 10 9 RESOURCE REQUIRMENTS 10 10 IMPLEMENTATION 11 11 RISK ASSESSMENT 12 12 CONTINGENCY PLAN 12 13 FINANCIAL PLAN 12 EXECUTIVE SUMMARY The world's most dangerous animal weighs about two milligrams and pursues its human prey at speeds of barely a mile per hour. It is likely that this crown
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Dunkin Donuts enter to Taiwan’s Market Content I. Introduction II. Body Dunkin Donuts background and history Dunkin Donuts enter to Taiwan Market Dunkin Donuts facing the biggest issue Dunkin Donuts Locking the strategy III. Conclusion Introduction: Dunkin Donuts is one of the biggest donuts and coffee shop around the United States. A lot of people in the States would purchase from Dunkin every single morning, because it faster with low prices. However, Dunkin Donuts
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True Tropical LTD Edna Odish Dr. David Holness Roswell Campus Marketing Management April 25, 2012 Strayer University True Tropical Ltd A. Write about your company. 1. Write a detailed company background. Address the following items at a minimum for full credit: True Tropical was founded in 2004 by an immigrant named Edna Odish who came to U.S. in the same year. Once here, she noticed there was a scarcity in the variety of tropical fruits Georgia had to offer. So, in an
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TABLE OF CONTENT Executive Summary 4 Business Mission 4 External Marketing Audit 5 Macro-environment - PEST Analysis 5 The Market 6 Competition for Oreo in the Polish market 7 Internal Marketing Audit 8 Operating Results 8 Strategic Issue Analysis 8 Marketing Mix Effectiveness – 4 P’s 9 SWOT Analysis OREO 10 Marketing Objectives 11 Strategic Thrust 11 Strategic Objectives 11 Core Strategy 12 Target Markets 12 Competitor
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I. Background Information / Additional Perspectives Sagip Pasig Movement (SPM) envisions a society that works as one for a balanced ecosystem towards the improvement of life for the succeeding generations. Its mission is to mobilize community participation through the establishment of a movement of strong and capable community – based organizations working towards the rehabilitation of the Pasig and other river system. Sagip Pasig Movement conducted its first mock awarding in April 22
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