Group Assignment 2: Dell- New Horizons (Rangan and Bell) Marketing for Managers Group C: Saturday, 29 June 2013 Summary Could anyone imagine some thirty years ago the global influence a young college freshman would have on the world? Michael Dell’s build your PC to order idea was just that, a game changer. A few years after coming to market, Dell was the 3rd most admired company by fortune magazine. By the early 2000’s Dell like other PC companies began to see a rapid decline in revenue
Words: 3197 - Pages: 13
------------------------------------------------- Apple Inc. Business Analysis Category: Business Autor: Mike 26 July 2010 Words: 3002 | Pages: 13 Business Analysis of Apple Inc. On April 1, 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne joined together to form Apple Computer Incorporated. The concept behind their company was the creation of an inexpensive, simple to use personal computer kit. Working out of Jobs' garage in Cupertino, California the trio designed and manufactured their first
Words: 3020 - Pages: 13
APPLE I PHONE 5. The iPhone 5 is a touchscreen smartphone developed by Apple Inc. It is the sixth generation of the iPhone, succeeding the iPhone 4S and preceding the iPhone 5S and iPhone 5C. Formally unveiled as part of a press event on September 12, 2012, it was released on September 21, 2012. The iPhone 5 featured major design changes in comparison to its predecessor. These included an aluminum-based body which was thinner and lighter than previous models, a taller screen with a nearly 16:9 aspect
Words: 1078 - Pages: 5
Dharini Giri 12050221051 FC- 3yr Dell Introduction Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell sells personal computers, servers, data storage
Words: 4006 - Pages: 17
Contents Introduction 4 Company’s profile 5 MISSION 5 VISION 5 VALUES 5 SWOT ANALYSIS FOR SONY CORPORATION 6 INTERNAL FACTORS 6 Strength 6 WEAKNESS 7 EXTERNAL FACTORS 8 Opportunities 8 THREATS 9 PEST ANALYSIS FOR SONY CORPORATION 9 Political Factors 9 ECONOMICAL FACTORS 10 SOCIAL FACTORS 10 TECHNOLOGICAL FACTORS 11 GAP ANALYSIS 11 Porter’s five forces model of competition analysis 12 Threat of New Entrants (low) 12 Bargaining power of suppliers (low) 12 Bargaining power of Buyers –High 13
Words: 2861 - Pages: 12
Marketing | Dell | New Horizons Case Study | | | 7/1/2012 | | Executive Summary In 1984, at the age of 19, Michael Dell founded Dell Computer with a simple vision and business concept; that personal computers could be built to order and sold directly to customers. Michael Dell believed his approach to PC manufacturing had two advantages: (1) bypassing distributors and retail dealers eliminated the markups of resellers, and (2) building to order greatly reduced the costs and risks
Words: 3208 - Pages: 13
Dell Strategic Management Assignment/Case Study Solution Dell Strategic Management Assignment/Case Study. It reviews the organizational structure, vision, mission, SWOT, PESTEL Analysis, Strategic Group Map Competition and Product Positioning Map of Dell. This is a sample paper. If you like to order your own paper, please Click Here Introduction This report undergoes a strategic management overview of Dell, one of the leading PC vendors of the world with a unique operations model focusing on built
Words: 4889 - Pages: 20
Background 3 Company Mission 4 HP’s Corporate Objectives 5 Mission and governance Analysis 5 Recommendations 6 HR Report on HP 7 Recommendation 8 Internal Analysis 8 Recommendation 8 Mergers Acquisitions and Spin-offs 9 Recommendation 9 External and Global Environment 9 External Analysis 10 Recommendation 11 Porter five forces Analysis of HP 12 Recommendation 14 SWOT Analysis 14 Conclusion / Recommendation 15 Reference: 16
Words: 2849 - Pages: 12
Analysis Of Dell Junjie Yu 100573775 1.introduction Dell is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs, and supports computers, printers and other related products and services. Eponymously named after its founder, Michael Dell, the company is one of the largest technological corporations and one of the top 500 companies in the world, employing more than 103,300 people worldwide. This article will
Words: 2623 - Pages: 11
Dell SWOT Analysis Dell, which is named after its founder, Michael Dell, is a privately owned, multi-national computer technology company based in Round Rock, Texas. They develop, sell, repair and support computers and related products and services. Dell is the third largest PC manufacturer in the world and controls an 11.6% share of the global PC market (Jones 2013). Strengths 1. Brand name. Dell has a very strong brand reputation for quality products. Its brand is valued at $7.5 billion (2013)
Words: 626 - Pages: 3
