project work of ROYAL ENFIELD and providing us all support and guidance which made me complete the project on time I owe my profound gratitude to our project guide MISS. PRABHNOOR, who took keen interest on our project work and guided us all along, till the completion of our project work by providing all the necessary information for developing a good system. I am thankful to and fortunate enough to get constant encouragement, support and guidance from all staffs of ROYAL ENFIELD which helped us
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market analysis of the Royal Enfield as the demand for leisure biking is fast growing in Indian market. It helped us understand how a company on the verge of bankruptcy in the year 2000, bounced back to create a niche for itself in the motorcycle market by restructuring its strategies and modifiying the product design to appeal to a wider audience. With changing customer scenario and increasing double income salaries, the brand is steadily growing again so much that the waiting for an Enfield has stretched
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A STUDY ON “CUSTOMER SATISFACTION TOWARDS ROYAL ENFIELD BIKES IN HSR SERVICES” IN BENGALURU. A Project Report is Submitted by GANESHA B USN: 1SI15MBA25 Under the Guidance of Internal Guide External Guide DR.V.V.Mani Asst.Professor PGDMS &RC , SIT Tumkur
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1. Renault Duster Case Study 2. 2. Renault India • Renault came to India in 2005 in a JV with Mahindra and launched the Renault-Mahindra Logan • Within a short span of 5 years, Renault ended its JV with Mahindra and planned to strengthen its network in India by launching new cars by 2011 • Fluence became the first car launched by Renault in India • Expanded it portfolio by launching Koleos and Pulse • However, it was 2012 which proved to be a tipping point for the company when it launched its
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segment was largely dominated by Automobile Products of India (API) and Enfield. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from the Italian company Piaggio. In the following decades, the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw
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and that to very small in numbers. Hindustan Motor’s Ambassador, Premier Padmini’s Fiat and Mahindra & Mahindra’s Jeep were only 3 major Car producers in India and these companies dominated Car Industry from 1940s to mid 80s. * In 1955 Royal Enfield from UK was the first company to export motorcycle to India. This happened due to the requirement of rough, strong motorcycle by Indian Army. Bullet and Rajdoot were 2 dominating motorcycles in India before liberalization. Among Scooters Bajaj
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termed as cheap car was not being accepted by middle class. What do they do ? They produce very low cost cars to the indian market. Making cars available to a costumer segment that could previously not afford cars. External Analysis Customer Analysis in the Budget Car Segment Customer Segment |Segment |User Intention | | | |Entry-Compact Car |Lower price, small |47% | Tata Nano, Maruti
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Resource Based View A question summarizing RBV approach. Definition The resource-based view (RBV) is a model that sees resources as key to superior firm performance. If a resource exhibits VRIO attributes, the resource enables the firm to gain and sustain competitive advantage.[1] What is a resource based view? RBV is an approach to achievingcompetitive advantage that emerged in 1980s and 1990s, after the major works published by Wernerfelt, B. (“The Resource-Based View of the Firm”), Prahalad
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ORGANISATIONS | 8 | 13 | WHY LOTUS | 9 | 14 | STRATEGIES ADOPTED | 9 | 15 | COMPETITIVE ADVANTAGE | 10 | 16 | PRODUCT/SERVICE LIFE-CYCLE | 11 | 17 | BRAND LEADERS | 11 | 18 | REASONS BEHIND THE SUCCESS: CLIENTS TO BRICKLAYERS | 11 | 19 | SWOT ANALYSIS | 16 | 20 | CONCLUSION | 17 | 21 | REFERENCES | 18 | A Study on Lotus Design Studio Driven by passion If you find yourself admiring a building’s bas-relief, the perfect curve of an archway, or the magnificence of a skyscraper, architecture
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Acknowledgements : First of all we would like to introduce our selfs, BIALLACH Safae and EL YOUNSI nahide, a 3rd year students in SUP DE CO MARRAKECH. In the third year the internship is a part of the program at our school. But for the two of us, we didn’t do an internship because we shose to go for a summer school programme in LONDON, UNITED KINGDOM for two weeks at the LONDON SCHOOL OF BUSINESS AND FINANCE (LSBF). The objectives during this journey were to improve our level in English
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