Term paper On Identifying the Marketing Strategy in Existing mobile Company in Bangladesh [pic][pic][pic] [pic] [pic][pic] Siddheswari University Collage, Dhaka Department of Marketing Term paper on Identifying the Marketing Strategy in Existing Mobile Company in Bangladesh Submitted to Md. Mizanur Rahman
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1.0 Micro and Macro Analysis Micro Analysis: Micro Analysis is individual study of the factors affecting firms in a specific sector or industry. Micro factors include competition, suppliers, customers, labor and competition. The effect of changes in these factors on the individual decision makers, how their choices are coordinated by markets, and how prices and demand are determined in individual Macro Analysis: Macro Analysis is the study of the behavior of the individual firms or markets. through
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Bangladesh started its journey on March 26, 1997, the independence day of Bangladesh. With more than 51 million subscribers (as of December 2014), GP is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation. Telenor the largest telecommunication company in Norway owns 55.8% share, Grameen Telecom owns 34.2% share and the remaining 10% is publicly held. GP was the first company to introduce GSM technology in Bangladesh and built the first
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operator and the market share analysis of the Telco companies exist in Bangladesh. The Third part includes Company profile of Grameenphone. A brief narration of the organizations given on whichI selected for my report.These includes Company Facts, business description, object of company, achievements, company structure, product and services of grameenphone and also contribution to national expenditure etc. The Fourth partof the report focuses on the Quantitives analysis and qualitative analysis.Qualitative
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by tapping the responses of 200 respondents using telecommunication services from Rawalpindi, Islamabad, and Lahore (cities of Pakistan). The major findings of the study demonstrate an overall normal association between the variables but in-depth analysis found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior. It is true that people purchase those brands with which they are emotionally attached. This study
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TABLE OF CONTENTS CONTENTS | Page No | Introduction | 3 | WIMAX | 3-5 | Qubee Coverage | 6-7 | Vision of QUBEE | 8 | Mission of QUBEE | 8 | CULTURE IN QUBEE | 8-9 | Strategy | 9 | ORGANOGRAM OF QUBEE | 10-13 | Qubee package | 14 | SWOT Analysis | 15-17 | Conclusion | 17 | Qubee Introduction: Qubee is the Augere wireless broadband business founded in 2007. It has a mission to provide "broadband for all" and seeks to bring broadband Internet services to underserved communities worldwide
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1. Historical Background Grameenphone started its journey with the Village Phone program: a pioneering initiative to empower rural women of Bangladesh. The name Grameenphone translates to “Rural phone”. Starting its operations on March 26, 1997, the Independence Day of Bangladesh, Grameenphone has come a long way. Grameenphone pioneered the then breakthrough initiative of mobile to mobile telephony and became the first and only operator to cover 98% of the country’s people with network. Since its
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FOREIGN DIRECT INVESTMENT IN TELECOM SECTOR OF PAKISTAN CONFIDENTIALITY STATEMENT This dissertation has been agreed as confidential between the students, university and sponsoring organisation. This agreement runs for two years from (20 August 2008) STATEMENT OF AUTHENTICITY I have read the University Regulations relating to plagiarism and certify that this dissertation is all my own work and do not contain any unacknowledged work from other sources. WORD COUNT: 16,808 ABSTRACT
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Porter Five forces looks at five key areas namely threat of new entry, power of buyers, power of suppliers, threat of substitutes, and competitive rivalry. Threat of New Entry • As government of Pakistan is showing liberalism in case of telecommunication sector and opened its policies to award new licensees to new mobile service providers so threat of new entry is high. • As set-up cost is in billions of dollars so in this case threat of new entry is low, but there are companies who are working
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marketing strategies. In our report we have focused the vital business strategies from different viewpoints of GrameenPhone. From this analysis we have able to identify their process of capturing different generations and the key factors of their market acceptance. From this study we are able to know about market segmentations, positions, marketing mix, SWOT analysis and various special features of GrameenPhone. Then we have discussed about the competitive advantage of the company. From our discussion
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