INTRODUCTION The popular saying that goes, 'no man is an island', does not only apply to humans but can also be attributed to the business world. In order to remain active and competitive, an organisation needs to take into account, not only internal processes but also look into consideration its external environment. Factors such as competitors,new rules and regulations,changing marketplace, changing workforce and other related factors that have direct impact on the existence of the business
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10 EXECUTIVE SUMMARY Tata Nano is the cheapest car in the world. It is sold in home country India around Rs 1- lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It’s Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People’s car“which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching, it has created a huge buzz
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product call Corolla sedan known worldwide, creating a single brand the highest sales record. The one who create the Toyota brand was Akio Toyoda. He inherit his grandfather career to continue Toyota this brand, and he become the COO in this company. SWOT Analysis Strengths * Toyota is the first who create the hybrid car in the world, because they got advance technique skill to develop it, so they become the world famous brand. * They have their factory all over the world. * Their prices of
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SWOT- Analysis of Automotive STRENGTHS 1. Indian Automobile Industry is globally cost competitive: It is possible because of cheap labor availability and tax holidays provided by SEZs. 2. Government support: Indian government has also put Auto among its priorities 12 with 2012 target to become 10% of our GDP. 3. Indian Automotive Industry is following global accepted quality measures at a lower cost. This makes it a perfect destination for production-outsourcing of automobiles. 4. The
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Introduction The automotive manufacturing industry began in the late 1800’s and has undoubtedly changed mankind forever. General Motors Corporation is one of the leading automotive manufacturers in the world. GM is a corporation that designs, builds, and sells cars and trucks. GM owns 18 brands some of which include Chevrolet, GMC, Cadillac, and Buick. The company operates in 160 countries, employs roughly 207,000 people, and is one of the world’s largest vehicle manufacturers (IBIS World,
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SWOT analysis (Case Study of Volkswagen) Company background Industries served | Automotive | Geographic areas served | Worldwide | Headquarters | Germany | Current CEO | Martin Winterkorn | Revenue | €192.7 billion (2012) | Profit | €21.7 billion (2012) | Employees | 549,763 (2012) | Main Competitors | Bayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, Ford Motor Co., General Motors Company, Honda Motor Company
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Group Marketing Plan Project Final Project Chevrolet: Green Marketing to the Youth Market October 10, 2013 This paper was prepared for BUS 300, Marketing. Chevrolet: Green Marketing to the Youth Market Chevrolet, which is referred to as Chevy, was founded in the early Twentieth Century. Chevrolet produces American cars and is sold by most automotive markets worldwide. After Chevrolet’s inception they were then bought over by General Motors. The Chevrolet products that are introduced
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I. Introduction Automobile industry globally and in India is one of the key sector to economy. The well-developed Indian automotive industry produces a wide variety of vehicles, passenger cars, light medium and heavy commercial vehicle multi utility vehicles such as jeeps, scooters, motorcycle, mopeds, three wheelers, tractors and other agricultural equipment etc. India is emerging as one of the world’s fastest growing passenger car markets and second largest two-wheeler manufacturer. It is
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treated as a partnership for tax purposes. ATV’s sells powersports equipment such as 4 wheelers, utility vehicles, motorcycles, scooters, and dirt bikes for adults and children. They sell off-brand units of all the vehicles. Other brands such as: Honda, Kawasaki, or Suzuki, would cost about 4 times as much as the vehicles sold at Affordable ATV’s. This drastic difference in price is a huge competitive advantage for the company. Price makes a big difference when parents are buying a small scooter
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Introduction to Automobile Industry Automobile industry is the modern manufacturing industry including commercial vehicles (CVs), passenger cars, three-wheelers and two-wheelers segments. The automotive industry is playing a leading role in growth of economies throughout the world. * The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly, but in very small numbers. * This sector is characterized by potential growth and intense competition. * The Automotive
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