Harley Davidson Harley Davidson also known as the Ferrari of bikes states in their mission statement “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments (Youtube).” Harley Davidson strives to build and provide not only a mode of transportation but also a lifestyle. From their inception Harley Davidson has “enjoyed an active path of
Words: 1255 - Pages: 6
Strategic Audit of Harley-Davidson Current Situation A. Current Performance 2008 ❖ Revenue 2008 $5.59 billion down from $5.73 billion in ❖ Net Income $654.7 million down from $933.8 million i ❖ Earnings per stock share $2.70 down from $3.74 in 20 ❖ Motorcycles sold 303,470 down from 330,619 in 2007 http://investor.harley-davidson.com/ReleaseDetail.cfm?ReleaseID=360949 B. Strategic Posture * Mission ❖ We ride with our customers and apply this deep connection
Words: 2610 - Pages: 11
Despite their conception in 1903, Harley-Davidson and the motorcycle industry as a whole didn’t really take off until after the Second World War. Many people rode motorcycles during the war, with Harley-Davidson themselves supplying almost 90,000 motorcycles for the U.S. military during this time. Many veterans chose to purchase motorcycles upon returning home, as they enjoyed riding during the war and wanted to continue riding in their civilian life. This generation known as the "baby-boomers" quickly
Words: 1802 - Pages: 8
BUSINESS STRETEGY | HARLEY DAVIDSON | | SUBMITTED BY- MANISHA YADAV(IB/05/04) | | SUBMITTED TO-MR. AMIT SAREEN | 9/14/2013 | | Table of content Chapters | Page No | Introduction | | History | | Value | | Vision,Mission | | Product Extension | | Intensive Strategies | | Organizational Chart | | Management | | İnternal & External Forces | | Micheal Porter Analysis | | Market Share | | Human Resource | | Strategic
Words: 2820 - Pages: 12
Harley Davidson Case In: Business and Management Harley Davidson Case Porter’s Five-Force Analysis: 1. Threat of new entrants: (Low) * Requires high capital investment to enter the business of the scale economies in production, research, marketing and service of this industry is high. * Brand identification of Harley Davidson has been strongly established for years. New entrant will have to overcome customer loyalty of Harley. 2. Bargaining power of suppliers: (Moderate/High)
Words: 294 - Pages: 2
“The Harley-Davidson Community” I. Problem Statement In 1983, Harley-Davidson established the Harley Owners Group (H.O.G.) in the United States. This group was established because of the developing interest of Harley owners in participating in organised activities with other Harley enthusiasts. Harley Owners Group (H.O.G.) continues to grow in term of memberships because H.O.G. goes international. The researcher of this study seeks to answer this question: How can Harley Owners Group (H.O
Words: 1368 - Pages: 6
Executive Summary Size Up Analysis Harley Davidson is a leader in the motorcycle manufacturing industry that mainly competes in the heavyweight class motorcycles. They compete mainly against Japanese manufacturers in the market. During the 1980s, the company came close to bankruptcy due to quality issues that accompanied its rapid production expansion. However, that incident compelled Harley Davidson to renew its focus on quality. Since then, Harley Davidson’s successful differentiation strategy
Words: 1920 - Pages: 8
Harley-Davidson: Preparing for the Next Century English 3345 - Business Team #4: Natalie Martell Martha Martinez Virginia Lopez Myles Melendez History, development, & growth: The birth of the Harley-Davidson legend began around the 1900’s, in a small shed in the Davidson family backyard in Milwaukee. What started out as an ambition for Walter Davidson, to be the best bicycle rider, turned out to be a step into a multimillion dollar business. William D., Walter, and
Words: 2921 - Pages: 12
Harley-Davidson: Preparing for the Next Century English 3345 - Business Team #4: Natalie Martell Martha Martinez Virginia Lopez Myles Melendez History, development, & growth: The birth of the Harley-Davidson legend began around the 1900’s, in a small shed in the Davidson family backyard in Milwaukee. What started out as an ambition for Walter Davidson, to be the best bicycle rider, turned out to be a step into a multimillion dollar business. William D., Walter, and
Words: 2921 - Pages: 12
Our report handles the problem of how Harley Davidson which produces traditional bikes can maintain its position in this changing environment. Company Information: Harley Davidson’s EPS has been growing at a very strong rate for the last decade. Since 1996 the company’s EPS has grown at an extremely fast 22 % annual rate. Industry Structure: Decisional Problem: Decision Alternatives: Alternative One - Continue as before / Status Quo Alternative Two – Reposition Buell Alternative
Words: 1459 - Pages: 6
