COCA-COLA CASE STUDY Presentation Identifier Goes Here 1 STATISTICS AND FACTS ON LIQUID REFRESHMENT BEVERAGE BRANDS The liquid refreshment beverage (LRB) market encompasses CSDs, bottled water, ready-to-drink (RTD) coffee and tea, fruit beverages, energy drinks and sports beverages. Based on sales, Coca-Cola, Pepsi, Mountain Dew, Dr Pepper and Gatorade were the leading liquid refreshment beverage (LRB) brands in the United States in 2013. All five brands combined, held a market share
Words: 5343 - Pages: 22
teacher who give us a chance to work on this project. [pic][pic][pic][pic] 3 TABLE OF CONTENTS 1- EXECUTIVE SUMMARY««««««««««««««««« 2 2- HISTORY OF PEPSI COLA INTERNATIONAL««««««« 3 3- VISION STATEMENT««««««««««««««««««. 4 4- MISSION STATEMENT«««««««««««««««««. 5 5- IMPROVED MISSION STATEMENT«««««««««««. 5 STAGE 1 (INPUT STAGE) 6- SWOT ANALYSIS«««««««««««««««««««« 6 7- EXTERNAL ENVIRONMENT ANALYSIS«««««««««. 10 8- KEY EXTERNAL FACTOR ANALYSIS .«««««««««« 14 9- KEY INTERNAL FACTOR
Words: 3072 - Pages: 13
Coca-Cola Supply Chain Management & Coca-Cola Facebook Analysis Dr. R. LeWayne Johnson Importance of Standardization in Supply Chain Management Supply Chain Management (SCM) according to May School of Business at Texas A&M University is defined as the strategic management of supply chain activities to maximize customer value and achieve a sustainable includes all the activities that must take place to get the right product into the right consumer’s hands in the right quantity and at the
Words: 1833 - Pages: 8
express my thanks to my advisors, Ms Farhat Iqbal Awan, Ms Anum Zafar and Ms Maryam Rehmat, without whom this report would not have been completed and compiled. They have worked very hard on this with me. PREFACE The study mainly focuses on how Coca Cola has
Words: 22254 - Pages: 90
hjk SWOT Strengths Strengths: attributes of the organization that are helpful to achieving the objective. Internal factors – The strengths and weaknesses internal to the organization. - Use a PRIMO-F analysis to help identify factors The internal factors may be viewed as strengths or weaknesses depending upon their impact on the organization's objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The factors may include all of
Words: 274 - Pages: 2
OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. , PANKI INDUSTRIAL AREA, DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya
Words: 9852 - Pages: 40
Marketing Strategy for Coca Cola Kyaw Thet Win Introduction - 3 Vision & mission
Words: 7164 - Pages: 29
10 October 2011 Dr Pepper/7 Up Inc. Squirt Brand Opportunity and challenges faced by the company. Dr Pepper/Seven up Inc is the largest non-cola soft drink company in North America and the third largest soft drink company in the United States. One of the brands marketed by Dr Pepper/Seven up is Squirt. Squirt is the best selling grapefruit flavored soda in the United States but over the past several years have seen little to no growth. U.S. consumers drink more than 53 gallons of soft drinks
Words: 710 - Pages: 3
the US Carbonated Soft Drink (CSD) Industry • • • Americans consumed 23 gallons of CSDs annually in 1970 Consumption grew by 3% per year over the next 3 decades Increasing availability of CSDs and introduction of diet and flavored varieties Non-cola CSDs were introduced • Production & Distribution of CSD 1. 2. 3. 4. Concentrate producers Bottlers Retail channels Suppliers 1. Concentrate Producer • • • • • • Blended raw material ingredients, packaged the mixture, shipped
Words: 1335 - Pages: 6
Orgiazzi 1 PepsiCo - The Company Pepsi (formerly known as Pepsi-Cola) is a cola carbonated soft drink that is produced and manufactured by PepsiCo. Created and developed in 1893 by Caleb Bradham, it was named Pepsi-Cola because of the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. As the cola developed in popularity, he created the Pepsi-Cola Company in 1902 and registered a patent
Words: 1853 - Pages: 8
