aspects , like where does palmOne stand in the current market. PalmOne, which was created from the 2003 merger of Palm and its former nemesis Handspring, has found a way to successfully capitalize on the next big thing in consumer electronics: the smartphone. Thanks in large part to the popularity of its Treo 600, a combination phone/messaging device/Web browser, palmOne's revenues in the first quarter of fiscal 2005 surged 62% from a year earlier. PalmOne competitors such as Sony and Dell , larger
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Description and Classification 4 Product Support of Mission Statement……………………………………………………………………………………………….…..4 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s Five Forces Model 5 SWOT Analysis 7 Strengths and Core Competencies 7 Weaknesses 8. Opportunities 8. Threats 9. Market Objectives 10 Product Objective 10 Price Objective 10 Place Objective 10 Promotion Objective 10 Marketing Strategies and Implementation 10 Product
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with revenue share forecasts from 2013-2023- Telecoms sector- Device businessEnterprise business- Cloud services- Keep informed about the potential for each of the global Huawei submarkets with shipments forecasts from 2013-2023- Feature Phones- Smartphones- Tablets- View a detailed breakdown and analysis of Huawei's regional revenue forecasts from 2013-2023- North America- Asia PacificEurope- Latin America- Middle East &Africa- Examine detailed breakdown and analysis of Huawei's regional 4G revenue
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Introduction This paper will provide an analysis of High Tech Computer Corporation (HTC) a Taiwanese corporation operating in the mobile phone and smartphone industry, as described in ‘HTC Corp. in 2012’ by Yoffie, Alcacer, Kim (2012). It will aim to provide an insight into some of the challenges which HTC encounters, due to both internal and external developments, and how these challenges affect the strategic position of HTC, as well as the sustainability of its future. Lastly, this paper will
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forecast 49 cents a share loss for the quarter ended August 31. The net loss is $235 million which excluding inventory charge and restructuring charges in the latest quarter. The cash position also down to $2.6 billion from $3.1 billion at quarter-end. Smartphone maker report a hefty operating loss of nearly $1 billion charge on inventory of unsold phones. Fairfax Financial Holdings to take the company private for about $4.7 billion, or $9 a share. As a former mobile king, BlackBerry faces to exit the handset
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Nokia SWOT Analysis Nokia group is the world’s largest mobile phone manufactures. Strengths Strong brand image, Nokia’s core asset is its strong brand image.A strong and highly visible brand enables the company to command a premium for its products and distinguish from the competitors.Nokia’s brand is the fifth most valued brand in the word according to the top 100 best brands list compiled by interbrand in 2009. Significant market position, Nokia has been a hignly efficient manufacturing
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Division3 (MBD), was brought in to fix the numerous problems faced by the world’s leading mobile phone company, Nokia. His task for entering Nokia is an exertive job because he is expected to reverse not only Nokia’s eroding market share in the high-end smartphone industry segment but also its sharp dropping profits. The Finland-based Nokia had a presence in over 160 countries as of 2010. Although it was the world’s largest mobile phone maker in the first quarter of 2010, Nokia had been losing market share
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of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Contents Introduction 4 Situational Analysis 4 Possible results in case of failure: 5 PESTEL Analysis 6 SWOT Analysis 7 Samsung Marketing Mix 8 Product 8 Price: 8 Place: 8 Promotion: 8 Recommendations 8 References: 9 Introduction Samsung is a based in the South Korea and known as the multinational organization. In Suwon its head office is
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Marketing Plan Sony Ericsson Mobile Communication | | | | | | | Table of Contents 1. Executive Summary 3 2. Current Marketing Situation 4 2.1 Market Summary 4 2.2 Competition 6 2.3 Product Offering 7 2.4 SWOT Analysis 9 2.5 Critical Issues 10 3. Market Strategy 10 3.1 Misson 10 3.2 Marketing Objectives 13 3.3 Financial Objectives 13 3.4 Target Market 13 3.5 Positioning 15 3.6 Marketing Mix 15 4. Fiancials 18 4.1 Sales Forecast 18 4.2 Expense
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1. Identify, in a SWOT analysis, the critical aspects you have discovered from the application of your chosen models to the industry and to Blackberry. Strengths 1. Highly secure phones; The primary RIM’s competitive advantage is its very secure mobile phones. The company released its phones with secure encrypted network that allowed sending emails between phones without possibility of stealing the information. This became the USP (unique selling proposition) of Blackberries and was a very attractive
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