Healthy Fast Food? Women Are Buzzing About McDonald’s Jan. 27 2011 - 1:24 pm | 3,391 views | 0 recommendations | 3 comments By JENNA GOUDREAU While many may deem “healthy fast food” an oxymoron, a recent report finds that fast food and sugary brands with new health initiatives are gaining women’s approval. Marketing research group Women at NBCU tracks the top 500 brands that are most important to women each month by following what they search for and talk about online. In the last six months
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Mr. Steve Ells, Co-CEO and Chairman of Chipolte Mexican Grill (also called Chipolte) has employed you as a consultant and asked you to assess the company’s strategy, competitive market position and overall situation, and to recommend a set of actions to help ensure that Chipolte continue its current growth and maintain its long-term competitiveness. Please prepare a report to Mr. Ells that assesses the long-run profitability of the fast casual restaurant industry, the quality of Chipolte’s internal
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1945, Entrepreneur and milkshake-mixer salesman Ray Kroc becomes captivated by the McDonald’s restaurant during a sales visit, when he leads of its extraordinary capacity and popularity. James McLamore founder of Burger King and founder of Taco Bell-Glen Bell had visited the restaurant. Ray Kroc approaches the McDonald brothers who have already begun franchising with a proposal to let him franchise McDonald’s restaurant
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infusing a Western brand with Chinese characteristics, expanding rapidly, developing a logistics network, training employees in service, and focusing on ownership rather than franchising. KFC is part of the Yum! Brand, which also owns Pizza Hut and Taco Bell. KFC China’s success in the international market has all been due to its five competitive advantages. The first of these advantages is infusing a Western brand with Chinese characteristics. KFC China makes sure that even though it is a US chain
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Table of Contents Executive Summary……………..…………………………….…….Key Problem/Issue of the Case…………………….…..……………AnalysisExternal Analysis……………………………….…………...Internal Analysis…………………………………………….Business-level strategy………………………..…………….Corporate-level strategy………………………..…………...Firm Performance…………………………….……………..Alternatives Available……………………………………………….Team Recommendations………………………………..…………...References…………………………………………………………...Appendices………………………………………………………….. | p.03p.04 p.07p.08p.10p.11p.12p.16p.18p.21p.22
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1.1 Background Frito –Lay, Inc. Frito-Lay, Inc is a division of PepsiCo, Inc, a New-York-based diversified consumer goods and services firm. Besides PepsiCo, Inc. divisions include Pizza Hut, Inc, Taco Bell Corporation, PepsiCola Company, Kentucky Fried Chicken and PepsiCo Foods International. PepsiCo, Inc recorded net income of $1.077 billion on net sales of $17.8 billion in 1990. Company Frito Lay, Inc is a worldwide leader in the manufacturing and marketing of snack chips Well-known
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Chipotle Mexican Grill MBA 680 – Case Study – 10.11.15 Tim Irwin Chipotle Mexican Grill MBA 680 – Case Study – 10.11.15 Tim Irwin 2015 2015 Chipotle Mexican Grill Steve Ells, founder of Chipotle, after graduating from the Culinary Institute of America, ended up in Denver where he cultivated his idea for Chipotle. Starting with one restaurant in 1993, to 1,595 units in 2014. (Thompson, 2014). His mission was simple, Food with Integrity. (Thompson, 2014). The concept was to “change the
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Extra Celery Stuffed Whole Chicken Ingredients: 1 whole chicken, giblets removed 6 cups stale bread, torn in pieces including the crust 6 tbsp butter 3 cups celery, diced 2 tbsp onion, chopped 1 tsp dried sage 1 tsp salt 1 cup chicken broth Directions: Preheat oven to 350 degrees. Melt butter in large saucepan and add celery and onion. Cook while stirring until soft and yellow. Add bread and seasonings and toss together until well mixed. Allow to cool. Add the liquid and mix lightly
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student center on campus that would house, among other facilities, a new food court. In a departure from past university policy, this new facility would permit and accommodate food-service operations from three private organizations: Dunkin’ Donuts, Taco Bell, and Pizza Hut. Until now, all food service on campus had been contracted out to BSB, Inc. CAMPUS FOOD SERVICE BSB, Inc., is a large, nationally operated food-services company serving client organizations. The level of service provided varies, depending
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Burger King Abstract Burger King is a very well-known chain of fast food restaurants that serves over 11 million people daily. Their top competitor has been McDonald’s up until now, but this may possibly change in the near future. They have come a long way in the past few decades. They have faced good times and some not so good times. They have had good leadership as well as some that were considered sub-par. Included in the following paper you will find a SWOT
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