www.GamesWala.com PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE Jai Shree
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APPLE AND THE DISMISSAL OF JOBS JOHN SCULLEY APPOINTED CEO OF APPLE -1983 John Sculley, a marketing expert, and as President of Pepsi Co, known for the introduction of Pepsi Challenge. "Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?“ DYNAMIC DUO - JOBS AND SCULLEY BUSINESS WEEK OCT 1983 Sculley used his marketing experience to help keep the aging Apple II generating much-needed cash. Helped Jobs launch the Mac with
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The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of nonalcoholic beverages. The company faces challenges in today’s market because of market changes, socio-economic changes and globalization. An external analysis of the soft drink industry is performed to understand the impact of environment. An internal analysis of Coca-Cola is performed to understand
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The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of nonalcoholic beverages. The company faces challenges in today’s market because of market changes, socio-economic changes and globalization. An external analysis of the soft drink industry is performed to understand the impact of environment. An internal analysis of Coca-Cola is performed to understand
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sometimes termed "brown goods". Some of the best known examples of Fast Moving Consumer Goods companies include Colgate-Palmolive, General Mills, H. J. Heinz, Cadbury's, Nestlé, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kimberly-Clark, Kraft, Pepsi, Wipro Consumer Care, Barilla Group, Mars and Red Bull Energy Drink. A brand evokes distinct associations, stands for certain personality traits and carries emotional attachments. A brand inspires trust. As the economist has put it so well: “in pre-industrial
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that is known and trusted across the globe. According to the CEO Kent Muhtar, Coca-Cola is a company that has a reputation that has been enhanced and safeguarded over the years by a culture of integrity and ethical conduct. They understand that it takes only one person to tarnish such a reputation; therefore they enforce their code of conduct to the fullest extent to their employees, managers and shareholders. When a product is defected in any way, Coca-Cola voluntary recalls it immediately regardless
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Pepsi nuts over new nut snack Chaitali Chakravarty, ET TEAM Nov 21, 2001, 10.02pm IST enthused by the profits that fritolay has generated, parent pepsi, is adding more to its snackfood subsidiary. the company is set to roll out a new nut-based snack, nutyumz, nationally. also, plans are afoot to eventually drop lehar from the lehar kurkure brand. sources said that lehar kurkure has been earning a substantial amount for fritolay (it accounts for more than one-third of its total turnover) and it
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country had stopped selling Coca-Cola3 and only six weeks into his new role as CEO, Gupta was embroiled in a crisis that threatened the momentum gained from a highly successful two-year marketing campaign that had given Coca-Cola market leadership over Pepsi. On August 5th, The Center for Science and Environment (CSE), an activist group in India focused on environmental sustainability issues (specifically the effects of industrialization and economic growth) issued a press release stating: "12 major cold
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syrup with carbonated water, he realized that he had the makings of a popular soda beverage. Coca-Cola had two ingredients cola from the cola nut, and extract of coca leaf which is also the source of cocaine (Abbette, 2012). Among the biggest challenges for Coca-Cola has been the bottling of its product (Coca Cola Company, 2013). The bottlers agreed that a distinctive beverage needed a standard and a distinctive bottle (Coca Cola Company, 2013). In 1916, the bottlers approved the unique bottle
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PART IV: Case Studies 1. Coca-Cola vs. Pepsi in India: The Battle of the Bottle Continues, 395 2. Arun Ice Cream, 409 3. Gujarat Co-Operative Milk Marketing Federation Limited (GCMMF), 421 4. The Park, Calcutta, 439 5. Kanpur Confectioneries Private Limited (A), 461 6. Kanpur Confectioneries Private Limited (B), 467 7. Aravind Eye Care System: Giving the Most Precious Gift, 473 8. ITC Limited, Bangalore (A), 495 9. ITC Limited, Bangalore (B), 499 10. The Living Room: Redefining the Furniture Industry
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