It is virtually impossible to ignore the popularity and rise of social media marketing. A few short years ago; newspapers, print ads, magazines and television commercials where the primary sources of marketing and advertisement. Nowadays you can log on to your computer, laptop, tablet or IPhone to an endless stream of social media websites. When I think about the term “social”, I think about a group of people connecting, relating and sharing the same common interests. With social media sites like
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The case study prepared by Archie B. Carroll entitled, “Coke and Pepsi in India: Issues, Ethics, and Crisis Management”, describes issues two major, well known multinational corporations (MNCs) have been facing in India over the past several years, since 2003. Coke and Pepsi are known competitors in the world of soft drinks, but have become allies given the situations they are facing in India. There are allegations of highly contaminated soft drinks, which claim to cause cancer and birth defects
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sales of sugary carbonated drinks, where consumers have become concerned about health and obesity. Coca-Cola has also belatedly launched new products diversifying from sugary fizzy drinks, having launched Minute Maid fruit juice to challenge Tropicana, Dasani to take on Aquafina, and Powerade to compete with Gatorade. PepsiCo’s diversification programme and it’s brand building expertise has made it the world’s fourth largest food and beverage company. Coke, relies on carbonated fizzy drinks for
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contracts and relies heavily on expensive spot market for sourcing its major raw material, thereby impacting its margins severely. Opportunity Nantucket Nectars have received unsolicited expression of interest for a part sale from Ocean Spray, Triac and Pepsi. Threat The intensity of competition in the beverage industry is extremely high. The competition is based on product innovation, increased advertising, and price cutting and intense rivalry in the marketing channels. Currently, Nantucket Nectars
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INTRODUCTION 1.1 Brief History History of Pepsi:- Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented
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factors, can address them, and be prepared to “think on its feet,” then the factors can be used to the company’s advantage. The Ackerman article discusses PepsiCo’s investment into the Chinese market. When it comes to the environmental factors, Pepsi must adjust its
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INTRODUCTION A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or Service (economics) service, a brand, or a product line. Marketing plans cover between one and five years. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. In most organizations
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Unit Title: Communications in Business 100 Assessment: Critical Essay Company: Pepsi Company Ltd Essay Title: Corporate Environmental Obligation: An examination of the performance of Pepsi Co Student Name: Chomansingh Mareachealee Student Number: 15570501 Semester: 1 2011 Campus: Charles Telfair Institute Tutor’s Name: Sarita Ramanan Tutorial Day and Time: Tuesday (11:30-13:30) GP 4 | | | | | | | Table of content
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Marketing Communication of Pepsi & Coca Cola in Pakistan! Muhammad Kashif Omer Malik 840310-P655 E-mail: m_04119_omer@hotmail.com Tutor: Leif Linnskog Date: 01 Sep 2008 Marketing Communication of Pepsi & Coca Cola in Pakistan 2008 Extracts Date Author 01 September 2008 Muhammad Kashif Omer Malik Qilah Lachman Sing, Ravi Road, Lahore, Pakistan. m_04119_omer@hotmail.com +923214912558 Master level thesis in Business Administration (15 ECTS) Marketing Communication of Pepsi and Coca Cola in Pakistan
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Overview There is little doubt that the most spirited and intense competition in the beverage world is between Coca-Cola and Pepsi Co., the two main players in the carbonated soft drink (CSD) production market. The competition between the two giants has benefited not only the consumers but also the companies. By checking and challenging each other in the market, the competition has lead to improvement and diversification of products and has forced each company to be creative and innovative. Throughout
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