Disclaimer for the Skill Gap Report: NSDC engaged IMaCS (ICRA Management Consulting Services Limited) to prepare this report, which is based on independent research and analysis done by IMaCS. This report is not based or derived from any other report or research paper. Any similarity with any other paper may purely be a co-incidence. All rights reserved. All copyright in this report and related works is solely and exclusively owned by NSDC. The same may not be reproduced, wholly or in part in any
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INDUSTRY OVERVIEW 1.1. WRIST WATCH INDUSTRY Wrist Watches form an integral part of the personality of individuals in the present era. Earlier seen as a luxury item, they are now witnessing a fundamental change in perception, and are now gaining respect as an essential utility item. For the watch industry, time seems in its favour what with the liberalization of the Indian market coupled with the rising purchasing power of the young and consumerist Indians. Indian watches market was for long dominated
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INTRODUCTION Theory & Concept “A business has two – and only two – basic functions: marketing and innovation.” -Peter Drucker The rapid pace of change and intense competitive pressure in today’s marketplace demand that brands continuously innovate and reinvent themselves to maintain their relevance and market position. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is
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Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the
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sub-brands are endorsed by the parent and yet maintain their own distinguished persona and value proposition in the consumer’s mind. A complete break away from the parent that is the creation of an individual brand would not be possible for Marriott in this case. Primarily because here the consumer is looking for her needs to be met within the universe of Marriott-backed service guarantee. The “endorsement” is necessary. In effect, branding strategies must be guided by, as well as geared towards, achieving
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now become Titan Company Ltd. The company operates in five areas - Watches, Jewelry, Eyewear, Fragrances/Perfumes and Precision Engineering. Some of the well-known brands of Titan include Fastrack, Sonata, Raga, Edge, Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya. Fastrack was launched in 1998, aimed at the youth segment. Their target was boys and girls between the ages of 15 and 25. It was promoted with the slogan ‘cool watches from Titan’. Basically Fastrack was a sub-brand endorsed by Titan
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Project Report on Retailing Challenges in INDIA Submitted By: Sudev Rajdarshan (2011198) Shriram Tarawade (2011204) Valluru Naveen (2011218) Varun Luthra (2011221) Vasundhara Singh (2011222) INTRODUCTION
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Retail Management Strategies: Shoppers Stop Retail Visit J. Shiveen Page | 1 INDIAN RETAIL INDUSTRY: The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof. Indian Retail Market Share: 30% of GDP Share
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Marketing Process CHAPTER 1: INTRODUCTION A. Introduction: In the era of globalization, a major global change has occurred and the world has become so competitive that companies of all over the world are trying to get over one another by being distinctive in their field. New product development process is the leverage which eases a company to do so. Consumers are now looking for new innovative products and so they demand to find a way to develop this product more quickly and effectively.
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CHAPTER 1: INTRODUCTION A. Introduction: In the era of globalization, a major global change has occurred and the world has become so competitive that companies of all over the world are trying to get over one another by being distinctive in their field. New product development process is the leverage which eases a company to do so. Consumers are now looking for new innovative products and so they demand to find a way to develop this product more quickly and effectively. Here we are discussing
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