TANISHQ: A SPARKLING JOURNEY The Tanishq saga began in the early 1990’s, primarily fuelled by the fabled Tata entrepreneurial spirit and partly forced by circumstance. The splendid Titan watches success story was already up and running, and happened to need more foreign exchange to purchase the imported components and machines required to keep up with the burgeoning watch production. But with India going through a foreign exchange crisis, there was no help coming in, forcing Titan to search for
Words: 528 - Pages: 3
2. What are Tanishq’s key brand values or brand strengths? Explain. 3. What are the strength and weakness of Tanisq The market for jewellery in India is second only to that for foods and the trade is built around so-called family jewelers. Tanishq belongs to the House of Tata and, true to the group's policy it aims at bringing in credibility and professionalism to the jewellery industry. India's jewellery market is estimated to be worth Rs. 400 billion a year and the share of the organised
Words: 1150 - Pages: 5
Que 1. Your company is considering whether it should tender for two contracts (MS1 and MS2) on offer from a government department for the supply of certain components. The company has three options: tender for MS1 only; or tender for MS2 only; or tender for both MS1 and MS2. If tenders are to be submitted the company will incur additional costs. These costs will have to be entirely recouped from the contract price. The risk, of course, is that if a tender is unsuccessful the company
Words: 1280 - Pages: 6
Introduction 2 Market Research 3 Market Research For Business Planning & Growth 4 Tanishq – An Introduction 5 Locating Tanishq 6 Product Line & The Collections 7 Tanishq For You 8 Tanishq Retailing 9 Marketing 10 Tanishq Marketing Strategy 11 The Jewellery Market 12 Some of Tanishqs Competitors 13 Tanishq – Market Research 14 Tanishq – The Turnaround Story 15 Promotion, Advertising & Public Relation 16 Tanishq In The News 17 Globalization INTRODUCTION As we see it, research in
Words: 12897 - Pages: 52
CASE STUDY SUMMARY. Name of Organization: Tanishq Market Segmentation is a term of Marketing theory which simply implies grouping or aggregation of the entire consumer base consisting of existing and potential buyers into groups. Segments of unique sub groups of people with common tastes and preferences within a larger customer population is identified. This aggregation is done on the basis of some defined criteria. By doing so a company can develop different products that would cater to different
Words: 968 - Pages: 4
CASE SUMMARY: * Tanishq is the country’s only truly national jeweler * Targeted a more Western consumer evoking a “Nice, but not for me” reaction * Opened its first boutique in Chennai in 1995 as a precedence to tap the South market * Boutiques were spacious, intimidating , exclusive with limited inventory on display * In Feb 1996 launched its first 18-carat range of exclusively designed gem-set jewelry STRATEGIES: * Piloted an offering of 22-karat plain gold jewelry with
Words: 410 - Pages: 2
Track the Tanishq campaign since 1995 till date. The campaign for the Tanishq brand over the years have undergone a lot of experimentation and changes, both dramatic as well as subtle changes to create the current image of that of India’s only truly national jeweler that sold gold and gem-studded jewelry in boutiques across the country. Tanishq as a brand emerged from the Titan Industries, which was instrumental in bringing a paradigm change in the Indian Watch Industry by being the first Indian
Words: 1682 - Pages: 7
Concept Case Notes – Tanishq: Positioning to capture the Indian Woman’s Heart. ________________________________________________________________________________________________ OVERVI EW: * Indian Jewellery industry * Tanishq and Goldplus SWOT analysis * Problem Analysis * Success strategies * Market Segmentations * Findings & Understandings India's Jewellery Industry: * Indian gold jewellery market~Rs. 60,000 crores Annually * Indian wedding jewellery-~70%
Words: 309 - Pages: 2
Tanishq: Positioning to Capture the Indian Woman's Heart I. Case Summary: The case study here provides us with the insight of how Tanishq has adopted different strategies to position itself as a mainstream jewelry brand and differentiate itself from the competitors, in the Indian jewelry market. GoldPlus, on the other hand which was launched nine years after Tanishq had entered the jewelry market, is also a subsidiary of the same holding company, which is targeted towards serving the customers
Words: 1752 - Pages: 8
Page – 02 Company Overview Tanishq is India's largest, most desirable and fastest growing jewellery brand in India. Started in 1995, Tanishq is the jewellery business group of Titan Industries Ltd - promoted by the TATA group, India's most respected and widely diversified business conglomerate. With retail sales of over Rs. 3000 crores last financial year, Tanishq has delivered value to its customers and shareholders. It is a story of a successful Indian enterprise, which has delivered value to
Words: 1330 - Pages: 6
