* Tanishq the turnaround story 934 views * Consumer Buying Behaviour & Perception About Tanishq - The Jeweller 15609 views * Final ppt of marketing research on jwellery industry 2419 views * 542170 634210229644275000 241 views * tanishq 7413 views * Market review for tanishq presentation 7967 views * Trends In Jewellery 4955 views * Strategic Management 847 views * Glistening upturn in branded luxury jewellery 944 views * Copy of tanishq presentation
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MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS 05/12/2013 MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS Compiled By- (17/2013) Arun Kumar (20/2013) Amandeep Singh Mehta (33/2013) Nishant Dahiya (36/2013) Manish Kumar Singh (41/2013) Priyanka Singh (52/2013) Ashim Gupta To Be Received By- Dr. Joyeeta Chatterjee ACKNOWLEDGEMENT We would like to thank Dr. Joyeeta Chatterjee
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A SUMMER PROJECT REPORT ON “CHANNEL DISTRIBUTION OF TITAN WATCHES IN WESTERN UTTAR PARDESH” SUBMITTED TO:- SUBMITTED BY:- Resp. Mr. V.S.Solanki sir Chirag Gupta Faculty P.G.D.M(2010-12) IPM, Meerut IPM,Meerut External guide:- Mr Sachin Kumar Singh Distributor (western U.P) cum ASM Titan watches Institute of Productivity & Management PREFACE The PGDM program
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A STUDY REPORT ON CONSUMER BUYING BEHAVIOR FOR BRANDED AND NON BRANDED JEWELLERY IN INDIA Date of Submission: March 28th, 2012 SUBMITTED TO- Dr. Richa Misra SUBMITTED BY- Gaurav Khatri TABLE OF CONTENTS S.no | Particulars | Page no. | 1. | Introduction | 1-2 | 2. | Objectives | 3 | 3. | Research problem | 4 | 4. | Hypothesis | 4 | 5. | Methodology | 5 | 6. | Literature review | 6-9 | 7. | Difference between branded & non-branded jewellery | 10 | 8. | Analysis
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Trend Analysis - Post Demographic Consumerism | Mala Harish ETU20150222 | Abstract: There is a fundamental shift happening in the consumer behavior which is defying the traditional demographic expectation. People belonging to the same demographic are no longer acting in the same way or wanting the same products. Additionally people belonging to a particular demographic are found to be using
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op Consumer Durable Companies in India Advertisements India’s Consumer Durable industry is dominated by some of the top players like Voltas, Kelvinator, Allwyn and Godrej, but after liberalization many foreign companies has also entered the consumer durable industry in India. Some of the major category of good coming under consumer durable industry is washing machines, air-conditioners, refrigerators and CTVs. Some of the top players presently dominating the consumer durable industry in India
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INDUSTRY OVERVIEW 1.1. WRIST WATCH INDUSTRY Wrist Watches form an integral part of the personality of individuals in the present era. Earlier seen as a luxury item, they are now witnessing a fundamental change in perception, and are now gaining respect as an essential utility item. For the watch industry, time seems in its favour what with the liberalization of the Indian market coupled with the rising purchasing power of the young and consumerist Indians. Indian watches market was for long dominated
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INTRODUCTION As India makes rapid progress in the retail arena, the Indian Jewellerymarket is undergoing a gradual metamorphosis from unorganized to organizedformats. The jewellery business in India is estimated to beat Rs. 50,000 crores.According to the independent estimation studies conducted by World GoldCouncil & Mckinsey, out of the overall market share, the share of organized jewellery market is less than Rs. 1,000 crores. This accounts to about 2-3 % of the total market share. But given that
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INTRODUCTION Theory & Concept “A business has two – and only two – basic functions: marketing and innovation.” -Peter Drucker The rapid pace of change and intense competitive pressure in today’s marketplace demand that brands continuously innovate and reinvent themselves to maintain their relevance and market position. In this context, brand repositioning and other revitalization strategies have become a business imperative for battling brand erosion. The appeal of brand repositioning is
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in Luxemburg. The company serves the entire world for trading and shipping diamonds, but actually the mining is done specifically in Botswana, Namibia, South Africa and Canada. De Beers Diamond has many top gem and jewelry competitors, which are Tanishq, Nakshatra, Ddamas, Tiffany and Company, and Leviev. The company has been known for being a monopoly over the entire diamond and diamond mining industry, which are usually frowned upon around the world. Another problem with the company is certain
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