Higher standards............making a difference for you INDIAN JEWELLERY INDUSTRY The gems and jewellery industry occupies an important position in the Indian economy. It is a leading foreign exchange earner, as well as one of the fastest growing industries in the country. The two major segments of the sector in India are gold jewellery and diamonds. Gold jewellery forms around 80 per cent of the Indian jewellery market, with the balance comprising fabricated studded jewellery that includes diamond
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“A STUDY ON PROBLEM FACED BY GOLD INDUSTRY AND PROVIDING FEASABLE SOLUTONS TO OVERCOME IT” Dishant Gosain1 Mehak Ahuja2 Sonu Kumar3 1, 2, 3 Student, Delhi School Of Management, Delhi Technological University (formerly DCE), New Delhi, India dishant3281@gmail.com, mehak.ahuja3@gmail.com, sonurca11@gmail.com ABSTRACT In India, gems and jewellery has always symbolized wealth and prestige. It has always ignited desire unlike any other object of importance. This industry has always been an
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TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY Marketing Management In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether
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position themselves based on the above value types Value creation can be through two types: 1. Co-creation – Creating value by taking inputs from the consumer and incorporating it in the product/service Examples discussed in class: * Mia from Tanishq – ‘My expressions’ * BMW launched co-creation lab * Fiat Punto * ‘Courtyard’ from Marriott Travel brilliantly.com * Spencer – retail chain * Inkfruit – Crowd sourcing * Amazon * Lays 2. Customer Driving - In some product categories
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Advertisements Golden rule of Advertising: The only rule to advertising is that there are no rules to advertising. It depends only on perceptions. Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological
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Consumer segmentation is the process of classifying people into groups that have some set of similar characteristics, resulting in the ability to be studied and targeted. The most basic method is to segment by simple demographics such as age, income, or marital status. The goal is to identify relatively homogeneous groups with similar behavior that will assist in customizing the message and/or offer for each segment. Some companies target only one macro group, such as the AARP attracting anyone
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Jewellery buying habits in Indian Women — Presentation Transcript • 1. Presenting insights into the jewellery buying habits of Indian women The Indian Jewellery market is large. It’s worth over $16 billion a year. But its largely fragmented and unbranded. Large brands or organized retail account for 4 per cent of the overall market. The rest of the market is in the hands of about 3,00,000 unorganized jewellers. But according to a study by international consultancy firm McKinsey, the India branded
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penetrated segments like women and first time buyers. Titan looked at new business opportunities. Titan realized that its watches alone might not be able to price open the global market. The Company’s diversification into jewellery was a good gamble. Tanishq was branded and had been set up as an export- oriented unit to complement the watches division. The company started the manufacture of jewellery and jewellery watches in 1994. Titan decided to focus on the domestic market. By the early 2000’s
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Disclaimer for the Skill Gap Report: NSDC engaged IMaCS (ICRA Management Consulting Services Limited) to prepare this report, which is based on independent research and analysis done by IMaCS. This report is not based or derived from any other report or research paper. Any similarity with any other paper may purely be a co-incidence. All rights reserved. All copyright in this report and related works is solely and exclusively owned by NSDC. The same may not be reproduced, wholly or in part in any
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Innovation Strategy & Growth by Firdaus Khan Assoc. Prof & Trainer at ICBM-SBE 20 December 2012 firdaus@icbm.ac.in 1 “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, … we had everything before us, we had nothing before us” 20 December 2012 firdaus@icbm.ac.in 2 SURPRISE!!! Q: Which is the number one
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