You are here: Home / Transmedia Storytelling / Case Study Example: The Three Little Pigs Case Study Example: The Three Little Pigs If the Three Little Pigs were told as a transmedia story it might be designed like this: The basic story would be told in an anchoring medium, such as a novel, TV show, or film. The wolf has a companion website would give us opportunities to learn more him, the path that led the wolf to his current antisocial tendencies, and give us a glimpse of his inner genius
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an introduction to writing business letters. Case Studies: This guide examines case studies, a form of qualitative descriptive research that is used to look at individuals, a small group of participants, or a group as a whole. Researchers collect data about participants using participant and direct observations, interviews, protocols, tests, examinations of records, and collections of writing samples. Starting with a definition of the case study, the guide moves to a brief history of this research
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Case study analysis CASE METHOD EXERCISE: ABERCROMBIE & FITCH (by Meg Connolly, in Marketing Ethics: Cases and Readings (2006), edited by Patrick E. Murphy and Gene R. Laczniak) Abercrombie & Fitch (A&F) of today differs dramatically from the original waterfront shop in New York that carried high-quality clothing suitable for camping, fishing and hunting. The A&F of 2002 can be found in virtually any major mall in America, and its target market includes preteen and teenagers. Indeed
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-Experimental Descriptive (systematic observation) Three Types: 1) Case Study (oldest descriptive method) -Study one or more individuals in great depth -e.g.Sigmond Freud -studied people with psychological disorders in Vienna -extrapolated on personality in general using info. from these people -Problem: the person or people you select may be so abnormal that data based on them is misleading -Today: case studies are used with brain damage patients -e.g. how strake victims speak
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ARTICLE IN PRESS Journal of Purchasing & Supply Management 15 (2009) 187–197 Contents lists available at ScienceDirect Journal of Purchasing & Supply Management journal homepage: www.elsevier.com/locate/pursup Supplier involvement in new product development and innovation: Taking stock and looking to the future Thomas E. Johnsen à Purchasing & Supply Management, Audencia Nantes School of Management, 8 route de la Joneliere, BP 31222—44312 Nantes Cedex 3, France a r t i c l e in fo
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| Unit II Case Study | | | Barber, Charles [USA] | Strategic Marketing – MBA 5841 | Dr. Monica Sainz | 2/23/2013 | | Introduction This paper discusses the case stud of Fe’nix Del Sur, LLC provided by Kerin and Peterson (2010) in the text. Fe’nix Del Sur is company that sells a wide variety of South American and African artifacts. The case study illustrated how the competitive environment for the company changed dramatically over a ten year period. This paper
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THE FASHION CHANNEL CASE STUDY: In reference to the case study, Dana Wheeler can invest in one of the following 3 scenarios to generate better output for ‘The Fashion Channel’ (TFC): Scenario1: Broad appeal to a cross segment of Fashionistas, Planner & Shoppers and Situationalists Advantages: Investing in marketing and advertisement campaign for new target segment, will lead to increase in the rating from 1.0 to 1.2 and also increase in average viewers. Disadvantages: Since there
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Case Study Assignment Three (3) Student name: Yuliet Maury MGT- 3620- Organizational Behavior Prof. Castro FedEx Office and Print Services, Inc. Pages: 474-475 Questions 1. What aspects of differentiation and integration are illustrated in this case? Differentiation means that the organization is composed of units that work on specialized task using different work methods and requiring employees with unique competencies. Some aspects of differentiation that
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Case Study Southwestern University Southwestern University (SWU), a large stage college in Stephenville, Texas, 20 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town-gown relationship, the school is a dominant force in the small city, with more students during fall and spring than permanent residents. A longtime football powerhouse, SWU is a member for the Big Eleven conference and is usually in the top 20 in college football rankings
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CASE STUDIES NIKE MAYO CLINIC CASE STUDY: NIKE Q1. Nike would like to increase its share of the athletic shoe market. Define the management decision problem. Ans 1. The management decision problems are: What should Nike do to increase its share of the athletic shoe market? Q2. Define an appropriate marketing research problem corresponding to the management decision problem you have identified. Ans 2. Market Research Problems are: 1. Which market to focus more (soccer, golf or any
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