SUNSILK – INNOVATIVE MARKETING STRATEGIES 1.INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. Theintroduction of shampoo in India dates back to the British reign in the country. Being arecent development the growth of shampoo or rather the penetration levels of shampoo inthe India has been commendable.The shampoo market in India is estimated to be Rs 2,500-3,000 crore. The shampoomarket is India is categorized according to the benefits they provide
Words: 2304 - Pages: 10
program, I tried to expose real life performance of Uniliver by preparing this report. To prepare this report I have come across with different information of the Uniliver. From the collected information I understand the company’s activities in the market as Uniliverll as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of BBA program and provide a clear idea about the Uniliver activities and other multi-national company’s effort
Words: 19567 - Pages: 79
Unilever has moved a forward step to Asian market by establishing their brand in Vietnam. Up to now, Unilever Vietnam has spent almost USD 300 million on Home and Personal Care brands, Oral Care products, Foods and Tea-based Beverages (Unilever Vietnam 2014). According to W&S Company Limited (2012), brand awareness of Sunslik in Vietnam was 88.3% and rank third after Dove which was 88.8% and the first rank Clear with 96.5% of brand awareness. Sunsilk Shampoo is a convenient product which is
Words: 935 - Pages: 4
o Sunsilk o Organics o Clinic plus o others (please specify) Pantene Sunsilk Organics Clinic all clear Others (H&S) Male 7 5 4 8 3 Female 5 3 2 8 3 Response It can been seen that clinic all clear has been tried by most people that account for 16 of 20 sample and next coming to be Pantene with 12. After this brand sunsilk is used more
Words: 1650 - Pages: 7
product by Sunsilk. The analysis allows us to the best strategies to help our product be successful with the internal and external environments which we have analyzed at our best understanding. Sunsilk Hair Colour Shampoo will be marketed as a unique and convenient product for consumers who need and want to colour their hair. And we would like to maintain the company’s status as the 2nd brand leader in hair care industry in Pakistan. The marketing strategies will enable us to reach the target sale of
Words: 415 - Pages: 2
program, I tried to expose real life performance of Unilever by preparing this report. To prepare this report I have come across with different information of the Unilever. From the collected information I understand the company’s activities in the market as Unilever as in their internal preparation for marketing and others activities. I expect that this report will fulfill the requirement of MBA program and provide a clear idea about the Unilever activities and other multi-national company’s effort
Words: 20044 - Pages: 81
categories in the Best Brand Award, and Sunsilk is included. * Unilever received second rank in three categories: Best managed Company, Best Corporate Governance, and Best Commitment to Strong Dividend Payment. * Sunsilk achieved 1st Pakistani Packaging Consumer Branding Award as the Outstanding Brand in Prima Level * UNILEVER is one of the largest organizations in Pakistan. * Company has advanced technology and well skilled professionals. * Sunsilk is a high quality product in terms
Words: 1620 - Pages: 7
Nielsen: Market Research for Pantene Problem Statement Introduction Within 1 year of launch of Garnier, it gained 5.1% market share whereas the share of the market leader Pantene dropped from 22.50% to 20.00%. Nielsen, the market leader of Global market research industry, was hired by P&G, to identify the cause of this downfall and come up with a strategy to regain market share. Shampoo Industry Key Drivers of Shampoo Market Porters five forces for the Shampoo market 1. Threat
Words: 817 - Pages: 4
female in hair sector. Sleektouch is one of very progressive brands of Aura Company Ltd. In fact it is among the highly progressive brands of the shampoo industry in Japan. Sleektouch in Pakistan is placed in the middle and upper segment of the market and
Words: 4285 - Pages: 18
REFERENCE TO SHAMPOO MARKET IN INDIA Khawaja Mubeenur Rahman¹, Dr. Roshan Kazi² and Sandip Sourav3 1 Assistant Professor, Sinhgad Institute of Business Administration & Computer Application, Lonavala Email: rahman.2806@gmail.com 2 Professor, Allana Institute of Management Sciences, Pune Email: babycrab@yahoo.com 3 Territory Sales Manager, Nozzle Auto Association Pvt. Ltd., Mumbai Email: sandeepdokania@yahoo.co.in ABSTRACT Analysis of hair care products with reference to shampoo market in India In
Words: 3089 - Pages: 13
