accountable for the products of Palmolive shampoo, thus greater scope will be considered in decision making. III. Market Situation Analysis A. Strengths and Weaknesses, Opportunities and Threats Strengths Palmolive Naturals is a well-known brand of shampoo produced by Colgate-Palmolive Company. It is the best brand market leader in the Philippines in 1996. It also has a 2-point market lead over Pantene. Being a
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Colgate-Palmolive Co - Schick - Energizer Holdings Inc Procter&Gamble Competitive Positioning: P&G trails slightly behind global beauty BPC market dynamics unchanged Brand strategy: Gillette brand enjoys broad geographic reach Procter & Gamble aims for more premium image for Pantene Procter & Gamble looks to cross-category branding for Olay This company.s target regarding Gillette brand is to increase the share of the 5-blade Fusion razor, the successor of its 3-blade Mach 3 product, and its advertising
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“Coping strategies Adopted by unilever In Pakistan to Overcome the World wide Economic crisis in International Business.” Letter of Authorization This research report on “Coping strategies adopted by unilever in Pakistan to overcome the world wide economic crisis in International Business.” was assigned by international business analysis course instructor, Sir Arshad Husain. The matter presented for reader in this report is authorized by our course instructor. Letter of transmittal
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product. This report will discuss two campaigns: Dove’s Campaign for Real Beauty that target women’s outer beauty, instilling self-confidence, versus AXE’s AXE Effect campaign that target young adult males while exploiting young adult women’s perception of beauty unrealistically. Dove and AXE products are owned by the same company Unilever. The report will analyze their complete opposite approach to their target market, and criticisms received from the media and consumers. The report will also offer
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Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and
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Creative Strategy We will be using the CAN criteria to create the sample advertisement in the magazine insert. The magazine insert will stay connected to the target audience, be appropriate for all individuals and create a novelty effect for Herbal Essence. The advertisement will connect to the target audience by hiring the top model…. to endorse the product. It is a partial abstract of her face where she will look towards her luscious hair where the face reveals only her eyes and lips to create
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1. Introduction: If the adage 'two heads are better than one' applies to business, then certainly Unilever is a prime example. The food and consumer products giant actually has two parent companies: Unilever PLC, based in the United Kingdom, and Unilever N.V., based in The Netherlands. The two companies, which operate virtually as a single corporation, are run by a single group of directors and are linked by a number of agreements. Unilever the Company Formed in 1930 considers itself the second
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Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.[5] ------------------------------------------------- Brands HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers
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Recommendation Prior Recommendation Date of Last Change Current Price (10/20/11) Target Price (UL-NYSE) NEUTRAL Outperform 10/21/2011 $32.72 $34.00 SUMMARY We have downgraded our recommendation on Unilever to Neutral from Outperform. The company posted robust first half 2011 earnings of $1.08 per share, surpassing the year-ago estimate by 10% on the back of improved volumes despite price increases. Further, the emerging markets business continues to deliver double digit growth. Management s recent
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[pic] GROUP MEMBERS |SR NO. |NAMES |ROLL NO. | |1 | |* | | |** | | |2 |
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