certified company. They focus on improving the quality for the customer satisfaction. To their employees samsol provide safe and healthy place. Strict quality policy of samsol has contributed to the creation of well-organized image in the national market as reliable products. Q#1: Give 10 reasons why in your opinion Brand 1 has an effective Marketing Management Strategy and 10 reasons why in your opinion Brand 2 has an ineffective Marketing Management Strategy. Each reason should be based on a
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|Page | |1. |EXECUTIVE SUMMARY |3 | |2. |CURRENT MARKET SITUATION |4 | |3. |SWOT ANALYSIS |7 | |4
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By: Group 4 SYBMS 2011-12 KC College Acknowledgement We are highly obliged for seeking admission in the K.C.College. We also thank our respected principal Ms. Manju Nichani and our head of department Mr.Kailash Chandak. We are grateful to professor assistant MS. TONIA MEHRA for giving us the opportunity to present a project on Marketing Management. Group members Dev-9 Florence -12 Priyanka-27 Archi-36 Ayush-60 Nirali-65 Contents Company’s overview Product overview
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manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing, deodorants, and antiperspirants for personal care market. It offers its products under Close Up, Axe, Dove, Rexona, Sunsilk, Wheel, Rafhan
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the Indian mass market, it was found that among non-users of shampoo, most do not engage in washing their hair very often, with the majority of respondents washing their hair only once (48%) or twice (43%) per week. In those instances, most persons indicated that they didn’t use Shampoo to wash their hair, but rather alternative products such as Shikakai or soap; only 24% of the respondents used shampoo. Although rural India was considered to be a significantly ‘dark’ media market, with only 38%
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membership. Factors associated with both the psychological core and culture can influence outcomes such as symbolic consumer behavior and the diffusion of new consumer behavior throughout a market. Studying consumer behavior can provide useful input to marketing strategies like market segmentation, target market selection, and positioning. It can also guide marketing tactics like product, pricing, distribution, and promotion decisions. Furthermore, the study of consumer
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manufactures and markets home and personal care products, beverages, ice cream, and spreads in the United Kingdom. The company provides food products, such as soups, bouillons, sauces and dressings, noodles, complete meals, margarine and spreads, olive oil, and tea, as well as frozen foods; cleansing and hygiene products for the home care market; and skin cleansing, deodorants, and antiperspirants for personal care market. It offers its products under Close Up, Axe, Dove, Rexona, Sunsilk, Wheel, Rafhan
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1) MEANING OF CSR Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives (“Triple-Bottom-Line- Approach”), while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw
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TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON
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INTRODUCTION TO LEVER BROTHERS PAKISTAN LIMITED LBPL are the largest Consumer Products Company in Pakistan; LBPL belong to Unilever Group of companies, which makes up one of the largest global companies in the world. LBPL was incorporated in Pakistan in 1948 and work started on the present factory at Rahim Yar Khan. In 1951 the Governor General of Pakistan formally inaugurated the factory. Dalda Banaspati was the first product to come out of factory followed by Lux toilet soap in 1954. LBPL
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