The brief to us from Castrol was to come up with an activation idea to launch its range of products (in the truck category) under one umbrella campaign. However, before working on it, we took a few moments off to understand our target group: the mechanics. We understood that he is a very busy man, works for long hours, is always under stress, has no time for himself, lives in polluted environment of vehicle smokes and chemicals and he is performing a highly skilled job but is not fully educated for
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emergence of varied sub-cultures can have a large impact on the instant coffee market in Australia. As Hugh Mackay, chairman of Mackay Research Pty Ltd stated: "Anyone who is serious about communicating with contemporary Australians...needs to understand the most contemporary trends in attitudes and behaviour." (Bradmore et al 1997, p62) Recent trends in Australia that are having a particular affect on the instant coffee market are the redefinition of health and associated anxieties about diet, fitness
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Respected Sir, Here is the advertising report required as a component for assessment of our group in the course “ADVERTISING” This report provides an overview of how the advertising plan should be made when a product is being launched in the market. What are the tactics and strategies used in order to implement the overall campaign plan Please do not hesitate to contact us if you have any questions regarding this report. Yours Sincerely Raieef Qureshi INTRODUCTION: Lipton was
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Study: 4 1. Composition/Size/Market Segments 4 Small and Medium Scale Enterprises 4 Microenterprises 5 2. Current Situation 6 a) Microenterprises 7 b) Small Scale Businesses 7 c) Medium-Sized Businesses 7 3. Similar Campaigns 8 a) “Made In” vs. “Product Of” vs. “Owned by” (Australia & South Africa) 8 b) Buy Philippine Made Movement, Inc. 9 c) Seal of Excellence 9 d) Action Plan 10 4. Market Study 10 a) Colonial Mentality
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using deep discounts | Place | Retail kiosks | Retail kiosks | unknown | unknown | Promotion | unknown | No advertisement prior to 1982, 1988 advertising costs $100 million | unknown | unknown | Consumer There are two bases to segment the market. One basis is reliability/certainty versus price. The second basis is business size versus
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RATIONALIZE SCOPE HOW STUDY HELP US TO DO ACADEMIC RESEARCH A RESEARCH STUDY HELPS US TO STUDY THE BRAND COMPANY , ORGANIZED OR UNORGANIZED SECTOR . THE BRAND IMAGE SO,S IT MAKES COMPETITION IN THE MARKET AND EARN MARKET BY RETAIL STARTEGY WHICH STARTEEGY USE FOR SUCCESS. WHOARE THE TARGET MARKET. WHO ARE THE LOYAL CUSTOMER. HOW THEY MAKE CUSTOMER RELATION SHIP. IF THEY MAKE THE EFFICIENT INVENOTRY MGMT. AND CUSTOMER RELATION. IF SUCCESS FUL FACTOR IF FORMAT THEN WHICH TYPE OF FORMAT THEY ARE
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An advertising strategy would be bbasically the formulation of a message that communicates to the market the benefits or problem solution characteristics of the product or service. The supplier is trying to convey through their advertising and state in their strategy is what their store offers to meet the consumer's need; how the product has more beneficial characteristics than the competition's; and what the beneficial characteristics are. The first step in formulating an advertising strategy is
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3. TARGET MARKET DESCRIPTION Intergrated Resort World (RWS) is Singapore’s biggest site location of 49-hectare with high visitorship. According to the Ministry and Industry (MTI), about S$3.7 billion in a value-added came from tourists travelled specifically for the two IRs in Singapore (EnterpriseOne, 2011). Summary findings abstracted from World Outlook Report (2006-2011), also shown that impulse ice cream1 demand have been increasing and Asia & Ocean is the largest market with $12billion, 33
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had an annual income of $70,000 to $10,000. In this regard, members with this kind of features are best suited for TiVo. We can also imply that people who have a college education, household greater income, and are heavy Internet users can be the target segment suitable for TiVo as well, because these are the features DVR users revealed
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with old and out-dated designs which are also provided by other companies such as Tag Heuer, Tissot or Timex. It shows that they are trying to keep good relations with their customers which, in turn will give them a strong financial position in the market and is also cost advantageous to them and also helps them build a good reputation for themselves. {2} Weaknesses:- The absence of certain strengths can be considered as a weakness. Considering all the competition the world faces today plus the
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