Seminar Innovation and Marketing Polyphonic HMI: Mixing Music and Math Marco de Graaf 350111 We Fong Ma 375268 Oliver Müller 373496 Instructor: Dr. G. Liberali Master Business and Economics, Specialization Marketing Erasmus School of Economics Rotterdam, January 22, 2013 Diagnosis The management team of Polyphonic is entering a market, which is currently facing permanent changes and a lot of pressure. Rapid technological changes, like the development from CD to DVD and movements
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2.2 Start-up Summary a. Table: Start-up Requirements b. Table: Start-up Fundings 3.0 Product and Services 4.0 Market Analysis Summary 4.1 Market Segmentation a. Graph: Market Analysis (Pie) b. Table: Market Analysis 4.2 Target Market Segment Strategy 4.2.1 Market Needs 4.3 Service Business Analysis 4.3.1 Competition and Buying Patterns 5.0 Strategy and Implementation Summary 5.1 Competitive Edge 5.2 Sales Strategy a.
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Pros and Cons PROS Income Educational People-oriented Fun CONS Cost Marketing People business Liability . . . Regulations Long hours Labor Management Different Agritainment Steps to Consider: Goals and philosophies (profit vs. non-profit) Market research . . . Market development People skills Site selection Liability Regulations Labor Finances What to offer? Agritainment Enterprises should be considered, evaluated and planned carefully . . . with as much vigor
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DANSHUI PLANT NO. 2 CONTENTS | PAGE | 1.0 Introduction | | 2.0 Main issue | | 3.0 Problem statement | | 4.0 Data Analysis 4.1 Breakeven analysis 4.2 Total cost variance analysis 4.3 Flexible budget performance analysis 4.4 Variance analysis | | 5.0 Strategies, interpretations, recommendations and justifications | | 6.0 Conclusion | | 7.0 References | | 1.0 INTRODUCTION Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble
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Copyright © 2009 by National Stock Exchange of India Ltd. (NSE) Exchange Plaza, Bandra Kurla Complex, Bandra (East), Mumbai 400 051 INDIA All content included in this book, such as text, graphics, logos, images, data compilation etc. are the property of NSE. This book or any part thereof should not be copied, reproduced, duplicated, sold, resold or exploited for any commercial purposes. Furthermore, the book in its entirety or any part cannot be stored in a retrieval system or transmitted in any
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25% for Grain Company and the break-even point in sales is $196,800. To obtain a target net operating income of $78,000, sales would have to be: (Do not round intermediate calculations.) | | $285,000 | | $508,800 | | $274,800 | | $217,200 | 2) Rothe Company manufactures and sells a single product that it sells for $80 per unit and has a contribution margin ratio of 40%. The company's fixed expenses are $46,400. If Rothe desires a monthly target net operating income equal to
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Knitwear, a publicly traded company operates in the $24.5 billion category of non-fashion casual knit wear. 2005 Classic revenues- $550 million, gross margin 18%, compared to average gross margin of leading branded product manufacturers- 30-40% Revenue break-up: o Sale to wholesalers who in turn supplied to screen print channels consisted 75% of Classic’s revenues, #2 player in this market with 16.5% share, B&B was #1 player with 23.6% share o 25% of Classic’s sales came from mass-retail channels which
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The Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation options
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Market-Product Grid……………………………………………………………………..14 • Target Market…………………………………………………………………………….16 • Points of Difference…………………………………………………………………...…16 • Positioning……………………………………………………………………………….17 5. Marketing Program………………………………………………………………………...19 • Product Strategy………………………………………………………………………….19 • Price Strategy…………………………………………………………………………….20 • Price Constraints…………………………………………………………………………20 • Break-Even Analysis…………………………………………………………………….21 • Final Pricing……………………………………………………………………………
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Copyright © 2009 by National Stock Exchange of India Ltd. (NSE) Exchange Plaza, Bandra Kurla Complex, Bandra (East), Mumbai 400 051 INDIA All content included in this book, such as text, graphics, logos, images, data compilation etc. are the property of NSE. This book or any part thereof should not be copied, reproduced, duplicated, sold, resold or exploited for any commercial purposes. Furthermore, the book in its entirety or any part cannot be stored in a retrieval system or transmitted in any
Words: 15504 - Pages: 63
