Objectives Goals Strategies Tactics Objectives: based on facts rather than thoughts or opinions a goal or purpose. free of any bias or prejudice caused by personal feelings. Goals: Aim something that somebody wants to achieve. Target Area. Strategy: a carefully devised plan of action to achieve a goal, or the art of developing or carrying out such a plan. Tactic: Means to a goal; a method used or a course of action followed in order to achieve an immediate or short-term
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MGB 4013 STRATEGIC MANAGEMENT Group Assignment: An Analysis of Ready-meals Food Industry and Brahim’sHoldingBerhad Group TMB 1 HANAN BINTI HAMIDON 1110057 NUR FARIHIN BINTI AZNAM 1110060 SITI HAJAR BINTI ANNUAR 1110063 NUR ATIKAH BINTI ZAKARIA 1110067 SITI FARHANA BINTI YAHAYA 1110073 Lecturer: DrUmmiSalwa Ahmad Bustamam Content 1.0 INTRODUCTION 2 2.0 BACKGROUND
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Business entities 6 Key people 7 Key advisors 7 2. MARKETING PLAN 8 2.1 Marketing 8 Target market 8 Competitors 8 Marketing and promotion 9 Recent activities 9 Planned activities 10 2.2 Customer Strategy 11 Customer management 11 Customer acquisition 11 3. BUSINESS ENVIRONMENT 12 3.1 Market Analysis 12 The industry 12 3.2 SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis 12 SWOT analysis and brainstorming 13 4. OPERATING PLAN 14 4.1 Products and Services 14 Products/services
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SWOT analysis SWOT & TOWS Analysis Table of Contents SWOT & TOWS AnalysisTable of Contents 1 Table of Contents 2 Understanding SWOT Analysis 3 Why use the tool? 3 How to use tool: 3 Strengths: 3 Weaknesses: 3 Opportunities: 3 Threats: 3 Example: 4 Strengths: 4 Weaknesses: 4 Opportunities: 4 Threats: 4 Key points: 4 Case Study-SWOT Analysis Wal-Mart 5 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Case Study-SWOT Analysis Starbucks 6 Strengths
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Brochure More information from http://www.researchandmarkets.com/reports/2260817/ Globe Telecom, Inc. - Strategy and SWOT Report Description: Globe Telecom, Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360° view of the company. Features: - Detailed information on Globe Telecom, Inc. required for business and
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describe Alamo Draft house in terms of target market segments, service concept, operating strategy, and service delivery system. Answer: The table below illustrates the strategic service vision of Alamo Draft house. The strategic service vision is done using the information presented in the case study and the current situation and the target of the company. Target Market Segment | Service Concept | Operating Strategy | Service Delivery System | 1. The target market for Alamo Draft house is Austin
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BUSINESS DIANNE LYLE - B00259359 BRENDA HUGHES WORD COUNT: 2170 30 NOVEMBER 2013 TABLE OF CONTENT 1. Introduction ……………………………………………………………………………………………………………. 3 2. Personal Development Planning ………………………………………………………………………………… 4 3. SWOT Analysis ………………………………………………………………………………………………………… 5 4. The Benefits of Personal Development Planning …………………………………………………………. 6 4.1 Benefits of PDP to Academic Performance ……………………………………………………….. 6 4.2 Benefits of PDP to Professional Life …………………………………………………………………
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uses SWOT analysis to define its future actions, to see a precise picture of the internal situation or to examine how its marketing strategy should develop to expand to new markets. KPI (1) 1. Increasing use of renewable materials 2. Make better use of both raw materials and energy 3. Volume commitments 4. Economies of scale 5. New technologies 6. Reducing transportation cost Questions & Answers 1. Describe what is meant by a SWOT analysis
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Consultant Report: Pheonix Jewellers 04-74-234 April 7, 2015 Table of Contents Introduction 3 Background 3 Analysis 3 Target Market 3 Competition 4 Consumer Satisfaction 5 Business Environment 6 Social Environment 6 Physical Environment 7 SWOT Analysis 7 Recommendations 8 Conclusion 9 Appendix A 10 Appendix B 12 Appendix C 13 Appendix D 14 Appendix E 15 Introduction This report will analyze the local retail establishment; Phoenix Jewellers, in order
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Goals……………………………………………………………………………..2 * Competitive Advantage…………………………………………………………2 3. Situation Analysis……………………………………………………………………3 * SWOT Analysis………………………………………………………………….3 * Customer Analysis………………………………………………………………4 * Company Analysis………………………………………………………………4 * Market Size………………………………………………………………………6 4. Market-Product Focus……………………………………………………………….7 * Market Product Grid……………………………………………………………7 * Target Markets………………………………………………………………….8 * Forecast Sales……………………………………………………………………8
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