Abstract: The showcasing of the Tata Nano at the Indian auto show on 10 January 2008, ushered in a whirlpool of apprehensions mainly because concrete answers were yet to be found. On one hand emotions ran high terming the Nano as an automotive fantasy that could create a different segment altogether. Critics, on the other hand, held on to their views as to whether the Nano satisfied the requirements of the global automobile consumer. The price hysteria surrounding the Nano, priced at a surprising
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were uncommon in India due to serviceability and durability concerns. The major player in this market segment are Tata motors – They are the leader in the market with a market share of 51% Mahindra & Mahindra – M & M has a market share of 33% Swaraj Mazda – they have a market share of 5% Eicher Motors – also has a market share of 5% Q2 Justify the launch of Tata Ace with respect to the research outcome which has been described in the case study The road network in India was very
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factory of Tata Motors at Singur in Hooghly district, West Bengal, India. * The state government of West Bengal (then Left Front) facilitated the controversy by using an old rule to conduct an eminent domain takeover of 997 acres (4.03 km2) of farmland to have Tata build its factory. * The project was opposed by activists, displaced land owners and the then opposition party in Bengal (Trinamool Congress). * The Tatas finally decided to move out of Singur on 3 October 2008. Ratan Tata blamed
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IMPORTANCE OF ETHICS Most of us would agree that it is ethics in practice that makes sense; just having it carefully drafted and redrafted in books may not serve the purpose. Of course all of us want businesses to be fair, clean and beneficial to the society. For that to happen, organizations need to abide by ethics or rule of law, engage themselves in fair practices and competition; all of which will benefit the consumer, the society and organization. Primarily it is the individual, the consumer
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launched the Etios Liva. Honda’s premium hatchback, the Jazz, however, has not won much favor with customers and sales have dropped 35 percent year on year. Among hatchbacks in India, Maruti Suzuki is the most dominant player followed by Hyundai and then Tata. Maruti’s Alto is the country’s and the world’s largest selling hatchback, at 346,840 cars being sold in India last year, a growth of 47 percent. The second-largest selling hatchback in the country is again from Maruti – the Wagon R. However, the Wagon
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Do you think that Tata Motors will be a successful player in the global automotive market? If so why and if not why? How critical is Nano to Tata Motors? We most certainly believe that Tata Motors will be a successful player in the global automotive market because (1.) of the skillfulness in contrivance in the concept stage to produce a vehicle well within its intended budget. The price of the vehicle has placed it in the mid-low target market which is where the economies of scale exist in
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1. What is Gandhian Innovation The famous adage by Mahatma Gandhi “Earth provides enough to satisfy every man’s need, but not every man’s greed” forms the basis of Gandhian Innovation. The last couple of decades in India have seen an unprecedented growth of their middle class. There are billions of first-time consumers in India and China who can afford only the cheapest products. Affordability becomes a big driver. Also at the same time, we see a growing interest and attention to sustainability
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Logistics. 2009. Tata Nano could be saving grace for supply chain. http://www.automotivelogisticsmagazine.com/news/tata-nano-could-be-saving-grace-for-supply-chain (accessed September 29, 2013) * Engineerlive. n.d. How Tata has built a car that costs less than a motorbike. http://www.engineerlive.com/content/20338 (accessed September 28, 2013) * Moneycontrol. 2013. CNBC-TV18: Tata Motors initiates organisation rejig. http://www.moneycontrol.com/news/cnbc-tv18-comments/tata-motors-initiates-organisation-rejig_808190
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Q1) How did Tata Motors segment the market for commercial vehicles ? Which variables were used to segment the market? Remember that while segmenting the entire market has to be segmented. Indian commercial vehicle market sector includes three and four wheels, two wheelers as well as passenger cars and SUVs generally used for commercial goods transportation. Non motorized undocumented sectors like bullock cart, horse drawn carriages, bicycle rickshaws & manual pull carts was also serving for
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“A STUDY ON THE FACTORS BEHIND BRAND SWITCHING IN TELECOM INDUSTRY ON THE BRANDS LIKE AIRTEL, VODAFONE, IDEA AND TATA DOCOMO IN SURAT CITY.” I Bhavin A. Vayla student of Navnirman Institute Of Management Surat, doing Marketing Research project on Telecom Network titled “Factors behind Brand Switching in Telecom Industry in Surat city.” Hence I would be grateful if you would spare your valuable time and co-operate by answering few questions to the best of your knowledge. I assure you that the information
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