History and Evolution of CSR: Indian Detailed Before the term and concept of corporate social and environmental responsibility came into common usage in the 1990s, the terms “charity” and “philanthropy” were prevalent in business circles. The idea of corporate involvement in social well-being as a voluntary response to social issues and problems and responsible behaviour in business, is as old as business itself. However, although the evidence of the concern of business for society goes back several
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Feasibility report on launching the “Tata Nano” in the United States. INTRODUCTION The purpose of this report is to investigate the feasibility of launching the TATA NANO car in the United States. The report will look at country specific factors such as political economy, consumer culture, industry regulations etc. that may impact the feasibility of the NANO car in the US and on-going business costs. PRODUCT DESCRIPTION [pic] TATA NANO CAR-2009
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One rainy day in Bangalore India, Ratan Tata, Chairman of India’s Tata Group on his way to the airport spotted an entire family on a two-wheeled scooter. This was not out of the ordinary in India for families to travel this way. Unexpectedly, the scooter skidded and overturned in front of Tata’s car. Tata ran over to the family. Suddenly Tata dreamed of the idea of inventing an affordable car that would meet India’s requirements. Tata wanted the car to be priced around $2,200. Regardless of the challenges
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Session 7 Emerging Markets: India July 11, 2016 IIM-K PGP 19 IB 2016-17 S7: Emerging Markets: India 1 Emerging Economies Location: Asia, Americas, Africa, Europe Features: Rising income/skills; large markets; cheaper factor resources Prospect: Fast developing (e.g., BRICS) July 11, 2016 IIM-K PGP 19 IB 2016-17 S7: Emerging Markets: India 2 Prospective Economies Asia: Indonesia, India, China Europe: Poland, Russia North America: Mexico
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Case exam 2013 2014: TATA Nano Tata Motors is India's largest automobile company, with consolidated revenues of USD 34.7 billion in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands Jaguar and Land Rover, which Tata bought in 2008. In the same year Tata Motors launched the Tata Nano, the cheapest car in the
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----------------------------------------------- 4 2.2 Poor brand image of the TATA Nano -------------------------------------------- 5 2.3 Unnecessary Expenses --------------------------------------------------------------- 6 3. Analysis ------------------------------------------------------------------------------------------- 7 3.1 Alarming attrition rate of executives ------------------------------------------- 8 3.2 Poor brand image of the TATA Nano ------------------------------------------
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2.3.1 Volkswagen AG Before starting with the Volkswagen AG Human Resources strategies the corporation is introduced. The Volkswagen AG is one of the leading automobile manufacturers worldwide, actually the leading one in Europe. The concern is based in Wolfsburg, Germany, and generated about 213 billion Euro in 2015. Founded in 1938 by Ferdinand Prosche, the “Volkswagen” should be a car, which is affordable for everyone. Firstly it was produced in Lower Saxony, when the City of Wolfsburg wasn’t founded
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HUMAN RESOURCE MANAGEMENT IN BUSINESS ORGANISATIONS Group 1 | HRM-A ARUNI SINGH (H15012) NAKUL SHARMA (H15035) NISHTHA KHANNA (H15038) PRATIK JAIN (H15041) YASH JAIN (H15059) ACKNOWLEDGEMENT We would like to take this opportunity to gratefully acknowledge the valuable assistance and contributions of the few people, without whom this project could not have been completed. At the outset, we would like to thank Professor M Srimannarayana for providing us with this learning opportunity
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vehicle’s executives as devoid of ethical leadership. code of ethicsThe Tata Nano is a disgrace and does a huge disservice to the larger, global organisation. From the start, the group’s ethical code says: No Tata company shall undertake any project or activity to the detriment of the wider interests of the communities in which it operates. The safety code is even more explicit: A Tata company, in the process of production and sale of its products and services
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Secondly, the TATA ownership is a positive effect to the company. The investors play an important role in this company, JLR company won’t be successful if the investors doesn’t exist, because you can’t make an omelet without breaking eggs. TATA has shown a great step ahead compare to other cars company. The existing company brand and also develop more brands which would fit in among the poverty and wealth general public and improve the sales in the balance market. This is because TATA Motors Limited
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