IOSR Journal of Business and Management (IOSRJBM) ISSN: 2278-487X Volume 3, Issue 5 (Sep,-Oct. 2012), PP 17-27 www.iosrjournals.org Corporate Social Responsibility: A Case Study Of TATA Group Amit Kumar Srivastava1, Gayatri Negi2, Vipul Mishra3, Shraddha Pandey4 ( 1,4 ( 2 ,3 Shri Ram Murti Smarak College of Engineering & Technology, Bareilly, U P/India ) Career Degree College, kakori, Lucknow /U P / University of Lucknow / India) Abstract: Starting from the times of barter system to today’s
Words: 6604 - Pages: 27
OTPR PROJECT ON TATA MOTORS LIMITED Group 1: Raviteja Palanki (14S636) Niharika G (14S628) Souvik Sarkar (14S649) Mahalasa Kini (14S623) Sulagna Kakoti (14S650) Soumya Punyamurthula (14S648) 1|Page Brief Introduction: Tata Motors Limited is India’s largest automobile company, with consolidated revenues of INR 2,32,834 crores (USD 38.9 billion) in 2013-14. It is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact,
Words: 5594 - Pages: 23
Q.No.1: What Factors lead car manufacturing companies to bring changes in their manufacturing plants at the start of twentieth century? This case study looks at how Jaguar, one of the world's most prestigious car manufacturers, has been involved in a culture change programme to create new ways of working for the twenty-first century. Corporate culture reflects the personality of an organisation. It includes the shared beliefs and the policies and procedures that determine the ways in which the
Words: 1701 - Pages: 7
Strategic development TATA MOTORS Introduction: Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's seventeenth-largest motor vehicle manufacturing
Words: 8963 - Pages: 36
utilized by Tata Motors, producing their goods in India at a low cost. The low costs of the Nano allowed consumers to own a vehicle when there was no way prior. b. Corporate-level strategies Tata Motors possess over 90 establishments in 80 countries. The globally owned organization allows for a large amount of diversification. 4 P’s framework-product, price, place, promotion a. Position: The mission is to provide vehicles that will appeal to the global consumer. Values of Tata Motors are
Words: 360 - Pages: 2
Tata Motors: Can it become a global contender in the automotive industry? Executive Summary The objective of this report is to provide an analysis of Tata Motors’ current strategies and a detailed inspection of the financial situation, the company’s strengths, weaknesses, opportunities and threats and the competitive nature of the car market in order to make a recommendation as to whether or not it is in Tata Motors best interests, to propel itself into the global automotive industry at this
Words: 1848 - Pages: 8
Promotion and Advertisement: Toyota and Tata BUS508 – Contemporary Business Promotion and advertisement are very important for any business company. The main goal of any business company is to make people buy their products or services. If the companies can’t make people know about their products or their services, it won’t be possible for them to make people buy their products. Promotion and advertisements make people aware of the products or the services of a particular company. Most of the
Words: 2473 - Pages: 10
of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Company Limited,[1] a company promoted by the Tata Group, one of India's largest conglomerates, in collaboration with the Tamil Nadu Industrial Development Corporation (TIDCO). The name was formed by combining the first two letters from Tata and नष्क "NISHK" (meaning gold coin or necklace in Sanskrit), although the क k has been modified into a क़ q.[2][citation needed]. Tanishq's headquarters
Words: 357 - Pages: 2
TATA NANO 1. Executive summary Tata Nano is the first car to be said to be the common man's car. It is sold in home country India around Rs 1-lakh i.e approximately USD 2000. It is manufactured by Tata Motor Limited, the largest automobile company in India. It's Chairman, Mr Ratan Tata envisions that Tata Nano to become a “People car” which is affordable by almost everybody. Tata Nano was first launched in India on 1st April 2009 and expected to be in Indian market by July 2009. Since launching
Words: 1252 - Pages: 6
MOTIVATIONAL TECHNIQUES MOTIVATION TECHNIQUES AT TATA CHEMICALS About Tata Chemicals Tata Chemicals Limited is a global company with interests in businesses that focus on LIFE: Living, Industry and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business. This story began in Mithapur, Gujarat in western India with the creation of a plant that would raise a wealth of marine chemicals from the ocean, with the potential to touch human
Words: 2562 - Pages: 11
