Mind Vs Mind Set : The Grand Indian Challenge by Dr. RA Mashelkar May I say first of all what a great honour, what a great privilege it is to be standing before you this morning. I want to thank All India Management Association and Lucknow Management Association for doing me this honour. As one gets older, the company of the young makes you feel young and you start adding just not years to your life but life to your years. So thank you for giving me this opportunity. What I have been
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TATA NANO CASE STUDY MIDDLESEX UNIVERSITY Module: - International and cross cultural marketing Module leader: - Dr Michael Kourtoubelides Student name: - KANUPRIYA BANSAL Student number: - M00430431 EXECUTIVE SUMMARY Tata motors ltd. is a renowned automobile company of India and is a part of Tata group. It is a pioneer of commercial vehicles, utility vehicles, passenger vehicles and it is world’s fourth largest manufacturer of trucks and buses. Ratan Tata, the CEO of
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international styling. With India's two most recognized and loved brands Titan and Tanishq to its credit, Titan Industries is the fifth largest integrated watch manufacturer in the world. The success story began in 1984 with a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable
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Advantage Copyright of Tata Motors. Not for circulation. Commercial Vehicles Business Unit (CVBU) Goods transportation & Passenger transportation Passenger Car Business Unit (PCBU) Passenger Cars & Utility Vehicles Copyright of Tata Motors. Not for circulation. Competition Different markets / segments Customer preferences Different geographies & cultures Growth in market size New regulations Growth Product complexity Copyright of Tata Motors. Not for circulation
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in India. It is the largest, most desirable and fastest growing jewellery brand. It pioneered the concept of branded jewellery in India. Being a division of Titan Industries Limited, a company promoted by TATA group, it is one of India’s largest conglomerates. The name was formed by combining ‘Tata’ and ‘Nishk’ (meaning necklace). Another combination is ‘Tan’ (body) and ‘Ishq’ (love). Located at Hosur, Tamil Nadu, the 135,000 sq. ft. factory is equipped with the latest and most modern machinery and
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In May 2012, Fiat and Tata Motors have ended their alliances after a 5 year relationship. According to the article, Tata stated that “the venture with Fiat has not been as active as we had thought”. Why are alliances failing? How can they succeed? Alliances between companies have become crucial to business success and it cannot be done without a disciplined approach. In order to maximize success, there are 5 key elements which should be in placed: 1. Partner Selection In order to select
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Challenges for a Tier 2 Supplier | The Indian Automotive Supply Chain Context | | | | | Contents Introduction 4 A Brief History of Indian Auto Sector 4 The Present Scenario 5 Indian Automotive Industry Supply Chain 6 Characteristics of the Auto Supply Chain 8 Tiered Structure 8 Linkage of Suppliers and OEMs 9 Supplier Power – An Industry Level Analysis 10 Clustered Development 11 Financial Position of the Suppliers 12 Supply Chain Challenges in the Auto Industry
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Values of TATA Group as a whole? Answer 1. Tata Group companies has evolved a collective commitment to evolving stronger connections between their values and first- in-class business practice – not by putting either one ahead of the other, but by finding mutually beneficial bridges between them. “In a free enterprise, the community is not just another stakeholder in business, but is in fact the very purpose of its existence.” Jamsetji N. Tata (Founder, Tata Group, 1868) “The Tata philosophy
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Current affairs 2014 Prime Minister connected to people over radio with programme, Mann Ki Baat * Narendra Modi for the first time addressed the countrymen over radio in programme Mann Ki Baat. 32 people killed in Stampede at Patna’s Gandhi Maidan * Thirty two people killed and about 15 were injured in a stampede that occurred at the main Dussehra event at Gandhi Maidan in Patna. First case of Ebola virus diagnosed in US * The US diagnosed its first case of the deadly Ebola virus
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Tata motors has two major market segment that it aims to penetrate with its line of vehicle that it produces. One target is the low income families and individuals looking to purchase a first car. This target group mostly concentrates itself in the developing nations such as China and India, Tata’s own home country. Tata’s offering of models such as the Nano and the Indica caters for this segment. This target segment also has been the most widely publicized target of Tata Motors. The other segment
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