Behavior noticed in Buying SUVs 13 Psychological factors 13 Personal Factors 14 Social Factors 14 Positioning of different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21
Words: 9485 - Pages: 38
too thin”. As well-known Tata Motors’ (TTM) disappointing experience with the Nano, the $2,000 small size car it introduced with huge publicity in 2008, it is clear a car can be too cheap—at least for consumers who don’t want to be recognized with a low-end car. Ratan Tata, the chairperson of parent Tata Group, announced headlines a decade ago when he ordered up a “people’s car” which will appeal to Indian families who earlier can only own a scooter for travel. But Tata Motors has sold just 229,157
Words: 2071 - Pages: 9
7979.WHEREVER When you have a road network that spans 33,13,769 kms., the probability of a breakdown happening within hailing distance of a Tata Authorized Workshop is very low. It is precisely for this reason that Tata Motors have tied up with MyTVS, who will provide breakdown assistance including towing to the nearest Tata Authorized dealer workshop or Tata Authorized Service centre through their Authorised Service Provider (ASP).WHENEVER A breakdown does not come by appointment, nor does it respect
Words: 4141 - Pages: 17
Date: 23/10/2010 Dear Sir, We would like to introduce ourselves as a Service Retail company who has made a pioneering effort in Mobile Commerce business. We believe in creating value, ensuring stability and in encouraging emerging business dimensions for vertical and horizontal growth. We would like to offer you to participate in this carnival of growth by carrying our brand and services. This proposition will help both of us to enjoy and ensure niche advantage in the market. Let’s
Words: 1462 - Pages: 6
Term Paper Of Research Methodology (A Perspective on the Future of Small Cars in India) Submitted to: Submitted by: Ms. Kanika Jhamb Naveen Bangwal Roll no. - 05 Section – A17B2 Reg. no. -7470070078 B-Tech (h) - MBA (IT) Table of contents Abstract introduction objectives and scope of the study
Words: 10310 - Pages: 42
Daewoo Cars: Changing the Rules about How to Compete I. Introduction Daewoo-the South Korean corporation- was highly successful launched in entering the UK car market. It was successfully selling 35,000 vehicles in less of two years. This corporation continuously invests for £ 700 million in setting up a car factory in Britain, which considered to the large scale investment in design, development, and marketing and sales. In preparing the car launched, they were promoting themselves
Words: 1392 - Pages: 6
Tata Steel Tata Steel was set up by Sir Dorabji Tata in 1907 as a part of his father Jamshetji’s Tata Group. Jamshetji dreamed of setting up 4 institutions in India – a Modernized Steel Manufacturing Facility, a Power Plant, a World Class scientific educational institution and a Hotel at par or even better than the global standards. Out of these four, only the Hotel – Taj Mahal Hotel was established during his lifetime. Traditional paternalism; fair and honest management; business ethics and philanthropy
Words: 2883 - Pages: 12
30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 Company Reliance Industries Limited Tata Consultancy Services (TCS) Infosys Technologies Ltd Wipro Limited Bharti Tele-Ventures Limited ITC Limited Hindustan Lever Limited ICICI Bank Limited Housing Development Finance Corp. Ltd. TATA Steel Limited Ranbaxy Laboratories Limited HDFC Bank Ltd Tata Motors Limited Larsen & Toubro Limited (L&T) Satyam Computer Services Ltd. Maruti Udyog Limited Bajaj Auto Ltd. HCL Technologies
Words: 2235 - Pages: 9
Table of Contents Chapter no. | Particulars | 1 | EXECUTIVE SUMMARY | 2 | INDUSTRY PROFILE | 3 | ABOUT TATA NANO | 4 | ROLE AS A MARKETING RESEARCHER | 5 | IDENTIFICATION OF THE STUDY a) Marketing Research Problem : b) Scope of the Study c) Objective of the Study d) Limitations of the Study | 6 | RESEARCH METHODOLOGY a) EXPLORATORY RESEARCH b) SECONDARY DATA ANALYSIS c) SURVEY d) RESEARCH DESIGN e) RESEARCH PLAN | 7 | STEPS IN SAMPLING PLAN
Words: 4246 - Pages: 17
Case Study: Tata DOCOMO HELPING TATA DOCOMO WITH THEIR PROCUREMENT TRANSFORMATION INITIATIVE Client: Tata DOCOMO • Industry: Telecommunications Tata Teleservices (TTSL) provides telecommunications services to about 85 million clients in thousands of towns and villages across India. Among its services are mobile and wireline telephone (under the Tata Indicom brand), fixed wireless phones (Walky), public telephone booths, and Internet access (Photon). Founded in 1996, TTSL is a subsidiary of the
Words: 853 - Pages: 4
