Session 7 Emerging Markets: India July 11, 2016 IIM-K PGP 19 IB 2016-17 S7: Emerging Markets: India 1 Emerging Economies Location: Asia, Americas, Africa, Europe Features: Rising income/skills; large markets; cheaper factor resources Prospect: Fast developing (e.g., BRICS) July 11, 2016 IIM-K PGP 19 IB 2016-17 S7: Emerging Markets: India 2 Prospective Economies Asia: Indonesia, India, China Europe: Poland, Russia North America: Mexico
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Case exam 2013 2014: TATA Nano Tata Motors is India's largest automobile company, with consolidated revenues of USD 34.7 billion in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain, South Africa and Indonesia. Among them is Jaguar Land Rover, the business comprising the two iconic British brands Jaguar and Land Rover, which Tata bought in 2008. In the same year Tata Motors launched the Tata Nano, the cheapest car in the
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----------------------------------------------- 4 2.2 Poor brand image of the TATA Nano -------------------------------------------- 5 2.3 Unnecessary Expenses --------------------------------------------------------------- 6 3. Analysis ------------------------------------------------------------------------------------------- 7 3.1 Alarming attrition rate of executives ------------------------------------------- 8 3.2 Poor brand image of the TATA Nano ------------------------------------------
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2.3.1 Volkswagen AG Before starting with the Volkswagen AG Human Resources strategies the corporation is introduced. The Volkswagen AG is one of the leading automobile manufacturers worldwide, actually the leading one in Europe. The concern is based in Wolfsburg, Germany, and generated about 213 billion Euro in 2015. Founded in 1938 by Ferdinand Prosche, the “Volkswagen” should be a car, which is affordable for everyone. Firstly it was produced in Lower Saxony, when the City of Wolfsburg wasn’t founded
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vehicle’s executives as devoid of ethical leadership. code of ethicsThe Tata Nano is a disgrace and does a huge disservice to the larger, global organisation. From the start, the group’s ethical code says: No Tata company shall undertake any project or activity to the detriment of the wider interests of the communities in which it operates. The safety code is even more explicit: A Tata company, in the process of production and sale of its products and services
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Secondly, the TATA ownership is a positive effect to the company. The investors play an important role in this company, JLR company won’t be successful if the investors doesn’t exist, because you can’t make an omelet without breaking eggs. TATA has shown a great step ahead compare to other cars company. The existing company brand and also develop more brands which would fit in among the poverty and wealth general public and improve the sales in the balance market. This is because TATA Motors Limited
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well/expanded Jaguar Land Rover Jaguar Land Rover has reached up to its best ever sales performance with more than 425,000 vehicles sold last year, up almost one fifth on the previous 12 months. The UK-based car maker, owned by Indian steel company, Tata, said sales had been boosted by strong demand for the new Jaguar F-Type and Range Rover Sport. On the Chinese mainland, its new largest market, sales increased by almost one third to 95,000, while sales in the UK, the second largest market, increased
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2014 International Business Assignment Tata Motors International Strategies sdfdf Farhan Khan 11/30/2014 Table of Contents Indian Automobile Industry .................................................................................................................................... 2 1. 2. Tata Motors Overview ................................................................................................................................................. 2 3. Porter’s Five
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Introduction There is a rising trend outward FDI (OFDI) from emerging market, mostly dominated by countries such as China and India (Gao, Liu, & Zhou, 2013). China’s outward FDI increased from $27 billion in the year 2000 to $230 billion by the end of the year 2009. Since the late 1990s, India’s OFDI has increased to $77 billion by the end of the year 2009 (Buckley, Forsans, & Munjal, 2012). Porter’s national competitive advantage emphasizes productivity growth as the focus of success in
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set up branches cross at least two countries or more. Jaguar Land Rover is a multinational automotive company, its headquarter located in Whitley, Coventry UK. Private business: Jaguar Land Rover is a private business owned by the Indian car maker Tata Motors. The aims of the business: • Always provide a car service and make a profit by selling cars to car dealers • To become the one of the major cars manufacturing facilities in the world • Expand its business into all Asian countries to increase
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