Branding on marketing mix………………………………………………..22 Brand management……………………………………………………………………...23 Recommendation for improvement…………………………………………………..24 core section - task one Case – Tata motors 1 Introduction Tata Motors Ltd is a wholly owned company which is a part of the TATA GROUP. The company is going to launch a new eco-friendly car in the existing segment that another car, the Nano has already been developed for. This new car will run on a different
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www.hbr.org How the best Indian companies drive performance by investing in people. Leadership Lessons from India by Peter Cappelli, Harbir Singh, Jitendra V. Singh, and Michael Useem Included with this full-text Harvard Business Review article: 1 Article Summary Idea in Brief—the core idea 2 Leadership Lessons from India Reprint R1003G Leadership Lessons from India Idea in Brief The leaders of India’s biggest and fastestgrowing companies take an internally focused, long-term
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ROLE OF HUMAN RESOURCE (HR) FOR CORPORATE SOCIAL RESPONSIBILITY (CSR). Ms. Suhas Diwate Suhas_diwate7@rediffmail.com Name of Author/Co-Author: Suhas B. Diwate Institutional Affiliations: Asst. Professor (HRM- Department of Management Studies), Bapurao Deshmukh College of Engineering, Sewagram Correspondence Address: Suhas B. Diwate C/o B.M. Diwate, Gajanan Nagar. Near Z.P. Colony. Wardha-442001 ( Maharashtra) Contact Details: • E-mail
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approach for businesses moving beyond CSR approaches in the past. However promising this bold new approach is, it has also created polarized critics questioning their originality or even accusing the author of caricaturing the CSR concepts. Undermining limitations and weakness, it might pose a threat of the potentials of CSV to realize its aims of reshaping capitalism. Introduction of Shared Value Creation For decades, businesses and educators has begun works on CSR. Credited to numerous writers
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described as corporate social responsibility (CSR). The term CSR can be defined in terms of the responsiveness of businesses to stakeholders’ legal, ethical, social and environmental expectations, is one outcome of these developments. The contribution of MSMEs to the economic growth of a nation is well recognized. They generate employment and nurture entrepreneurship. With the phenomenal growth of the MSMEs in recent times, there has been an increased awareness of CSR in MSMEs also. However, the existing
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The corporate social responsibility At TAJ HOTELS The Tata Group always believes that what comes from the society must in reasonable measure go back to it. * The Taj uses its competencies in areas such as food production, housekeeping and laundry to develop and train ‘raw’ people to enable their earning a livelihood. For example partnering with NGOs to train underprivileged women housewives in hospitality, self-grooming and housekeeping * The Taj, in association with ‘Paramparik Karigar’
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Corporate Social Responsibility (CSR) Introduction Business houses, right from the inception of human race, have been regarded as constructive partners in the communities in which they operate. Though they have been instrumental in creating employment, wealth, products and services, yet the pressure on business to play a role in social issues involving employees, stakeholders, society, environment, government etc. is continuously increasing. The society is questioning the existence of business
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Current scenario of Indian economy GDP Gross Domestic Product (GDP) at factor cost at constant (2004-05) prices in the year 201213 is likely to attain a level of Rs.55,03,476 crore, as against the First Revised Estimate of GDP for the year 2011-12 of Rs. 52,43,582 crore, released on 31st January 2013. The growth in GDP during 2012-13 is estimated at 5.0 per cent as compared to the growth rate of 6.2 per cent in 2011-12. Nasscom expects the IT services sector in India to grow by 13-14 % in
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WE THE PEOPLE GROUP ORGANISATION PROFILE Justrojgar India Private Limited/ We The People 102, D211, Laxmansingh Complex 1, Munirka, New Delhi-110057, India Mob.: +91 81309 333 00 Tel: +91 11 460 28 268; Email: ajayamohapatra@justrojgar.com Website www.justrojgar.com ABOUT WE THE PEOPLE GROUP We the People Group is a social enterprise providing livelihoods promotion services to the lower income groups emphasising on women, youth and farmers through institutional development services
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LIST OF COMPANIES American Express Amway Anand Axis Castrol Deloitte Ernst & Young FINO Godrej Maruti Ingersol Rand Inno Park L&T Madura Marg Group Mercer Metro Cash and Carry Naukri Tata Sons Tata Motors TVS Motors Marico Religare Standard Chartered Sanofi UBI American Express (India) Private Ltd Vision: We work hard every day to make American Express the world’s most respected service brand Slight History – Parent company is an American multinational financial services. Founded in
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