………………………………………………………..11 7. REFERENCES & INFORMATION SOURCES……………………………………. 41 8. ANNEXURES………………………………………………………………………...42 EXECUTIVE SUMMARY Sir Dorabji Tata once recalled how the chief commissioner for the Indian Railways, Sir Frederick Upcott, had earlier remarked to Perin: 'Do you mean to say that Tatas propose to make steel rails to British specifications?
Words: 6683 - Pages: 27
SANGHVI INNOVATIVE ACADEMY (Affiliated to D.A.V.V., Indore) A Synopsis On “A comparative study of customers’ brand loyalty towards Maruti Suzuki & Tata Motors” 2010 -2012 GUIDED BY: SUBMITTED BY: Prof. SURBHI GANGRADE TARUN PORWAL M.B.A.3rd SEM ROLL NO.1006193 INTRODUCTION Formerly known as Maruti Udyog Ltd., Maruti Suzuki India has been a market
Words: 986 - Pages: 4
India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world. The Indian Automobile Industry has evolved in 3 phases: Tata Motors: Tata Motors Limited is India's largest automobile company with presence across the length and breadth of India and through its subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, Spain and South Africa. Among them is Jaguar Land Rover, a business comprising the two iconic British brands
Words: 298 - Pages: 2
Macroeconomic Policies Affecting the Auto Industry In most countries, the level of automotive production is closely correlated to domestic or regional automotive sales. Also the level of automotive sales and production is closely related to disposable income levels, interest rates and finance availability, consumer confidence and other factors influenced by macroeconomic policies. Production in particular often has long lead times, so consistent and predictable economic progress is important. Therefore
Words: 2121 - Pages: 9
Bargaining power of suppliers Moderate - High There are three major steel fasteners used in industries: stainless steel, carbon steel, and alloy steel. Steel industry in India is highly oligopolistic dominated by few big players such as SAIL, TATA steel, JSW steel, Essar steel and Ispat industries. Such oligopoly and government policies over import and export gives steel suppliers enough power to maintain relatively higher market price(except SAIL) and hence enjoy considerable bargaining power
Words: 323 - Pages: 2
Name: Harsh Vardhan Nathany Roll No: Room No: 6th Semester, 3rd Year Department of Management Bachelor of Commerce (Morning) Elucidate the pricing & promotional strategies adopted by companies to position their detergent products in rural markets. Indian Rural Market: Brief Overview Rural markets have emerged as an important growth engine in the Indian consumption story. With about 70 per cent of the
Words: 3965 - Pages: 16
within the universe of Marriott-backed service guarantee. The “endorsement” is necessary. In effect, branding strategies must be guided by, as well as geared towards, achieving a larger goal. Let us consider the examples of telecommunications player Tata DoCoMo and two-wheeler major Bajaj Auto, two brands that have chosen to take completely opposite routes around the same time to illustrate the dos and don’ts of the branding journey. And yet, each has valuable lessons in store for future managers.
Words: 1943 - Pages: 8
Tata Group: Transforming the Sleeping Elephant “A company does not become global by simply participating in geographical markets around the world. The objective of globalization is to become globally competitive, leverage global opportunities and have the required global capabilities. It implies an organization, which employs talented people without reference to nationality. We are in the process of acquiring such competitive position and global capabilities”. Ratan Tata, Chairman, Tata Sons (Hindustan
Words: 8239 - Pages: 33
Tata Group is following policy of growth strategy based on Mergers & Acquisitions. So, Corus takeover is a part of a whole series of mega acquisitions in diverse areas since 2000. Tata Steel's acquisition of Corus of the UK clearly reinforces the strategic logic dictating `consolidation' in the highly fragmented steel industry. The historic merger of Arcelor and Mittal Steel laid the foundation for this deal. For Tata Steel, which has been pursuing inorganic growth in the Asian region for a while
Words: 860 - Pages: 4
Introduction Author Mark Johnson is chairman of Innosight, a strategic innovation consulting and investing company with offices in Massachusetts, Singapore, and India, which he cofounded with Harvard Business School professor Clayton M. Christensen. He has consulted to Global 1000 and start-up companies in a wide range of industries—including health care, aerospace/defense, enterprise IT, energy, automotive, and consumer packaged goods—and has advised Singapore’s government on innovation and entrepreneurship
Words: 1413 - Pages: 6
