in 2000. In 2008, Tata Motors buys the two brands after ten months of negotiation for £1.15bi and merge then into one. (1) Tata Motors is the largest automobile manufacturer in India and is among the top five commercial vehicles in the world. It is part of Tata Group, a conglomerate of over one hundred companies and £50bi revenue in seven business sectors: engineering, communications and information technology, energy, materials, services, consumer products and chemicals. Tata Group employs over
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Roland Xing(121171) , Tis Xiang(121168), Jolie Zhu(121213) , Sky Xie(121169), Talha Khan(121059) Tata Nano background The country The market The Car • 1.21B Population • GDP +8% • Private Consumption +8% • Middle class growing Tata Nano • Market +17% • 76% 2-wheelers • Fuel-Efficient • Safe • Inexpensive • India car market have huge potentials due to growing GDP and middle class • Tata Nano is known for its low-price Sales Forecast |Q1: Sales Goal for 5 years New Passenger car
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ACKNOWLEDGEMENT . I hereby express deep gratitude to all those who have helped us directly or indirectly in completing this work and who have encouraged and inspired us all through the project. Words are inadequate to express our deep sentiments and gratitude towards my project mentor and guide, …………………., for her zeal and scholarly guidance during this pursuit in spite of her multifarious responsibilities. The word of acknowledgement is an expression of heart-felt thankfulness for her inspiration
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..................................................................9 9.2 Diet Plan .................................................................................................................................................... 10 9.3 Getting Tata Docomo Post paid connection becomes easier
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SURVEY AND QUESTIONNAIRE: A questionnaire was administered to 74 survey respondents. The target respondents were mostly people who had either bought a small car/sedan/SUV in the past or intended to buy one in the near future. Most of them fell in the ‘middle class’ category which also included lower and upper middle classes. Respondents were selected from a mix of Tier I and Tier II cities namely-Mumbai, Bangalore, Chennai, Trichy, Kancheepuram and Pune. The questionnaire is available in the Appendix
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TABLE OF CONTENTS S.No. | TOPIC | PAGE NO. | 1 | Introduction | 4 | 2 | Succession Planning | 5 | 3 | The Tata Tale | 8 | 4 | Leadership at Tata | 10 | 5 | Succession Planning Strategies within Tata Group | 13 | 6 | The Mistry Angle | 16 | 7 | Challenges before Mistry | 19 | 8 | … And Why he will survive | 20 | 9 | The Way Ahead | 21 | 10 | Conclusion | 25 | 11 | Appendix: Sample Succession Planning Forms | 26 | INTRODUCTION Look at any research worth its salt and one
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Industry, India has become a leading center in producing small cars. In the year 2006, Ratan Tata of Tata Motors conceived the idea of a tiny car at an extremely cheap price to capture the potential of the rapidly growing middle class segment. The outcome was the Tata Nano, the world’s cheapest car priced at one lakh INR. Rolled out from Tata Motors as the world’s cheapest car in the year 2009, the indigenous Tata Nano achieved immediate success, fulfilling its promises of a complete car at an affordable
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perception about Tata Nano among the youth generation exclusively students studying in Jain university Reasurch deasign Information available: About Tata Tata motors is Indias largest automobile Company it is the leader by far in commercial vahicles in each seagment , and second largest in passenger vahicles market . The company is world's fifth largest medium in heavy commercial vahicle manifacture , world's second largest medium in heavy bus manifacture . Established in 1945 , Tata motors presence
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challenges, that Tata Tea, and to some extent Tetley Tea were facing as far as the Tea Industry was concerned. • There was an increased level of competition, and it didn’t look like it was going to reduce anytime soon. Some of the African countries such as Kenya were fast increasing Tea Production, and exporting them. The quality of this tea was good enough to compete with the Premium that Indian Tea once commanded. • The consumption patterns were changing, and it was not good for both Tata Tea, and Tetley
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STUDY ON MARKETING STRATEGIES TOWARDS TATA MOTORS QUESTIONNAIRE I am Md Rafiuddin doing my dissertation work as part of my MBA course with Bangalore University. In this connection I would like to administer a questionnaire to you that would take up 10 minutes of your time. Please note that this is a purely academic study and the information that you give will not be used for any other purpose. 1. Name: ……………………………………… 2. Age group: 18-25 26-35 36-45 46 & above
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