Industry, India has become a leading center in producing small cars. In the year 2006, Ratan Tata of Tata Motors conceived the idea of a tiny car at an extremely cheap price to capture the potential of the rapidly growing middle class segment. The outcome was the Tata Nano, the world’s cheapest car priced at one lakh INR. Rolled out from Tata Motors as the world’s cheapest car in the year 2009, the indigenous Tata Nano achieved immediate success, fulfilling its promises of a complete car at an affordable
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about Tata Nano among the youth generation exclusively students studying in Jain university Reasurch deasign Information available: About Tata Tata motors is Indias largest automobile Company it is the leader by far in commercial vahicles in each seagment , and second largest in passenger vahicles market . The company is world's fifth largest medium in heavy commercial vahicle manifacture , world's second largest medium in heavy bus manifacture . Established in 1945 , Tata motors presence
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STUDY ON MARKETING STRATEGIES TOWARDS TATA MOTORS QUESTIONNAIRE I am Md Rafiuddin doing my dissertation work as part of my MBA course with Bangalore University. In this connection I would like to administer a questionnaire to you that would take up 10 minutes of your time. Please note that this is a purely academic study and the information that you give will not be used for any other purpose. 1. Name: ……………………………………… 2. Age group: 18-25 26-35 36-45 46 & above
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The case discusses the making of Tata Nano, the world's cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000). The case explains the design and development process of Tata Nano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing the car, Tata Motors and its suppliers constantly made efforts to reduce the costs while
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Hindustan Motors, Maruti Udyog, Fiat India Private Ltd., Ford India Ltd ., General Motors India Pvt. Ltd., Honda Siel Cars India Ltd. Hyundai Motors India Ltd., Skoda India Private Ltd., Toyota Kirloskar Motor Ltd. The two-wheeler manufacturing is dominated by companies like TVS, Honda Motorcycle & Scooter India (Pvt.) Ltd., Hero Honda, Yamaha, Bajaj, etc. The heavy motors like buses, trucks, defense vehicles, auto rickshaws and other multi-utility vehicles are manufactured by Tata-Telco, Ashok
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Global Shared Feature: The Marketing Concept The resounding success of Tata Ace, a mini-truck with an engine capacity of less than one ton launched by Tata Motors, was due to a deep understanding of the market needs and customer requirements. The vehicle was designed after extensive market research, which reflected customers’ requirement for a smaller vehicle that had low maintenance costs, higher driver safety, better driving comfort, and also one that reflected the social status of the owner and
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SUMMARY Tata Motors Ltd) is a corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known as TELCO (TATA Engineering and Locomotive Company). Tata Motors is India¶s largest automobile company, with consolidated revenues of USD 20 billion in 2009-10. It is the leader in commercial vehicles. and among the top three in passenger vehicles. Tata Motors has products in the compact, midsize car and utility vehicle segments. The company
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LEGAL ELEMENT West Bengal's Nano Impasse: A Roadblock for Tata The slogans on signs in Singur -- the West Bengal site where Tata Motors plans to manufacture the Nano, its $2,500 small car -- say it all. Most are in Bengali, but the few in English capture the overriding sentiment. "Nano No No," reads one. "Atta not Tata," says another. Atta, which is flour made from whole wheat, refers to the core question of the dispute: Should fertile farmland be requisitioned for industrial purposes? Does food
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to 33% of the market and the northern cluster around the National Capital Region contributes 32%.[8] Chennai, is also referred to as the "Detroit of India"[9] with the India operations of Ford, Hyundai, Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler,
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Baseline/Tagline/AdLineof Company/Brands WE make importing Smooth Doordarshan Satyam Sivam Sundaram Electrolux India Makes life a little easier Energizer Keep going ESSAR Steel 24 carat steel Fed-Ex The World On Time Ford Mondeo Redefined Aggression Ford Motors Built for the road ahead Godrej locks PEACE OF MIND.GUARANTEED Graviera Suitings THE MAN OF SUBSTANCE Gucci Quality is remembered long after the price is forgotten Haier Inspired living Harley-Davidson If you don't have to answer to anyone, what would
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